Claire is the founder and CEO of The Illuminate Alchemy, a consultancy working with brands and companies in supporting them to unlock their next stage of growth, including channel, business model and international expansion.

Previously to launching The Illuminate Alchemy, Claire was at Unilever for 7.5 years, where she served as the Chief Customer Officer of the Beauty and Wellbeing Business Group and the Digital Commerce Officer across the total group. There she was responsible the channel and retailer strategy across Beauty and Wellbeing, including the beauty capabilities development, digital and commercial transformation. She also led the Digital Commerce strategy, execution & capability across Unilever globally.

Before joining Unilever, Claire led the marketing team, as well as the business change programme ‘Single View of Customer’ at Selfridges. Responsible for all acquisition, retention and social media activity and defining a new programme of investment (capability and technology) for the CRM strategy for the business.

Before joining Selfridges, she was Head of Marketing & Content, for a Virgin Atlantic start-up, vtravelled.com. She has also held various consultant roles at beauty and fashion start-ups and was Head of Marketing, for Hearst Digital, the online division of The National Magazine Company.

Beyond work, Claire is a mum, wife, daughter, sister and a friend. Originally from London, she has a deep passion for Pilates, recently qualifying as a teacher and teaching children at her son’s school. She is a keen skier and runner and usually can be found listening to a podcast while walking her dog, Betsy, while making plans for her next travel adventure with friends and family.