Chris McLelland is Director of Business Development, EMEA for Walkbase (a STRATACACHE company). In his role, Chris uses the highly-accurate, privacy-aware in-store analytic technology of Walkbase to create efficiencies and unlock new revenue for retailers as well as brands.

 

Prior to joining Walkbase, Chris held a leadership role at Epsilon where he worked with major brands to design and deliver data-driven customer engagement solutions.Chris is a data and retail media expert with a track record in delivering successful commercial strategy powered by analytic insight.