Chris was appointed Director of Media in 2022 following the launch of Westfield Rise, Unibail‑Rodamco‑Westfield’s in‑house media agency. He leads the strategy to maximise digital and out‑of‑home advertising, accelerating the group’s retail media ambitions. Chris joined Westfield in 2007 and played a key role in developing the media sales strategy for the launch of Westfield London and Westfield Stratford City, from defining media assets across the customer journey to negotiating commercial partnerships with media partners. Over time, this strategy has evolved to support direct brand partnerships, proximity‑to‑purchase media solutions and data‑led audience targeting, unlocking new retail and programmatic revenue streams for Westfield Rise.