Kylissa Ward serves as the Senior Director, Monetization & Go-to-Market, DICK’S Media, DICK’S Sporting Goods. In this role, she leads the organization’s revenue strategy, digital media commercialization, and cross-functional go-to-market execution. With more than 18 years of experience across retail media, digital marketing, and eCommerce, Kylissa is known for driving transformation, building scalable capabilities, and delivering measurable business impact. Kylissa joined DICK’S Media in March 2026. Prior to joining the company, she served as GM, Head of Shipt Media, where she led the business through significant growth and capability expansion. Her expertise spans programmatic buying and selling, DSP/SSP strategy, SEM, paid social, digital shopper marketing, and data activation. She is a strong advocate for media transparency and operational excellence. Kylissa holds a Communications degree from Bethel University and is a graduate of the Stagen Leadership Academy’s Foundational Leadership Course. She lives in Rosemount, MN with her husband and three children.