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Derek Houdyshell is VP of Retail Media at Osmos, leading growth and strategic partnerships across North America and Europe. A 20+ year AdTech and Commerce Media veteran, Derek works with retailers and partners navigating the next phase of Retail Media - from fragmented technology stacks and build-vs-buy decisions to omnichannel orchestration across onsite, offsite, and in-store media. He is particularly focused on how retailers can simplify operations while creating more value for advertisers, suppliers, and the broader retail organization.