Ben Liddell is General Manager, UK at imagino, where he works with retailers and consumer brands to simplify customer data, modernise marketing technology stacks and deliver AI-driven customer engagement at scale. With more than 20 years of experience across SaaS, martech and customer experience, Ben has held senior leadership roles at Adobe, Oracle and Siteimprove.

His work focuses on helping organisations move beyond AI experimentation towards practical commercial outcomes — using real-time customer data, intelligent decisioning and orchestration to improve acquisition, conversion, retention and customer experience. Ben regularly advises brands on the convergence of AI, customer data platforms and retail personalisation.