Alina Ustymenko
Head of Omnichannel Planning and Media
,
BAT
Alina Ustymenko is Head of Digital Planning & Media in BAT responsible for driving end‑to‑end digital strategy and performance across markets to deliver measurable growth and scalable capability excellence. Adept in planning and orchestrating comprehensive omnichannel strategies to drive consumer acquisition, conversion, and retention across multiple industries. Known for her results-oriented mindset and consumer centric approach, Alina is passionate about building high-performing teams and fostering cross functional collaboration.