Alex is Director of Sales for the UK & Europe at Pattern, managing the business's Sales, ISR, and Partnerships functions in-region. He has spent over a decade building a career at the intersection of technology and commercial growth, with deep expertise in eCommerce, digital advertising, and partnerships. Prior to Pattern, Alex served as Head of Partnerships at THG Ingenuity, and before that held sales leadership roles at Kenshoo (now Skai), where he helped brands navigate performance marketing and retail media across the world's major digital platforms. His career spans high-growth technology businesses across SaaS, martech, and eCommerce, giving him a broad perspective on the challenges and opportunities facing brands across digital and retail landscapes.