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Aaron Smedley is a digital commerce and marketing leader with 15+ years of experience driving growth for premium consumer brands worldwide. As Chief Digital & Marketing Officer at Le Chameau, he has led a full digital and brand transformation, delivering over 60% growth in lifetime customer value and embedding AI-driven media and customer experience models. Previously, he scaled global DTC and omnichannel operations for Arc'teryx, Hunter and AB InBev, where he launched the BEES platform winning two Cannes Lions.