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Sarp Tuncay is a retail media and eCommerce strategy leader focused on turning media into a true growth engine. Known for bridging strategy and execution, Sarp drives measurable impact across marketplaces by combining data, experimentation, and commercial thinking. Sarp is passionate about shaping how retail media evolves—moving beyond efficiency metrics toward real business outcomes—and is building a voice around what best-in-class performance looks like in modern commerce.