Kathryn Mazza is Chief Growth Officer at Barrows Connected Store, where she leads the company's growth strategy to help accelerate the adoption of connected in-store retail media and commerce experiences. With more than 20 years of retail leadership experience, Kathryn is widely recognized as one of the industry's most respected growth leaders. Prior to joining Barrows Connected Store, she held senior leadership positions at Hy-Vee and Dick's Sporting Goods, where she played a pivotal role in advancing retail media and digital transformation initiatives, including developing and scaling high-impact retail media platforms. Throughout her career, Kathryn has built a reputation for connecting strategy, technology, merchandising, data, and commercial teams to deliver enterprise-wide growth and innovation. She has extensive experience helping retailers and brands unlock new revenue opportunities while creating more engaging, measurable customer experiences. An active industry leader, Kathryn has served on the Board of Advisors for the Path to Purchase Institute (P2PI) and Fluent. She is a frequent speaker on retail media, commerce innovation, and the future of connected retail, bringing a practical perspective on how retailers can transform physical stores into a measurable, high-performing media and experience channel.