SubscriptionX Podcast 2025: Kingfisher – why retailers don’t need to reinvent the wheel with AI
June 18, 2025
Mohsen Ghasempour, Group AI Director at Kingfisher – the retail powerhouse behind B&Q, Screwfix and Castorama – joined Rabie Laib, Senior Solutions Expert (EMEA) Chargebee and Katie Searles to discuss why retailers and subscription brands don’t have to build AI tools from scratch – and how they can make the most of existing systems.
Discussion points in this episode:
- Why “data is gold”
- Harnessing AI to build consumer-helping tools, and why Hello Casto is a game-changer for French DIY beginners
- Dealing with AI concerns
- And operating in an omnichannel world