RetailX Events Committee

Caroline Tuk is a dynamic sales leader with a legacy of driving commercial growth, category disruption, and meaningful consumer connections. Currently the Global VP Commercial for a high-growth FMCG startup, Caroline brings over 14 years of experience with challenger brands (Method, Ecover) and blue-chip organizations (L’Oréal, SC Johnson).

Her global expertise spans North America, the UK/EU, and emerging markets, with a proven track record of leading international expansion and omni-channel success across diverse FMCG categories. Passionate about writing new go-to-market playbooks, Caroline thrives in fast-paced environments and specializes in leveraging platforms like Amazon to help brands scale and connect with consumers worldwide.

Wesley Dyke is an award-winning social media leader with over 12 years of experience in social media strategy, content, and brand storytelling. As Head of Social & Programmatic at John Lewis Money, he has pioneered creative, customer-centric strategies that drive engagement while ensuring compliance within highly regulated industries and leveraging the retail proposition. Wesley excels in creative development within complex regulatory environments and in leading high-performing teams.

Previously, he led global social media efforts at Luno Money, with experience not only spanning financial services, but also retail, and technology through roles at TSB Bank and Spec-Savers. He is passionate about diversity, inclusion, and mentorship, Wesley is a strategic thinker who thrives on innovation, industry-leading challenger social media strategies, and data-driven decision-making.

Victoria is an ecommerce leader with over 15 years of experience driving growth in retail. As Site Trading Director at NET-A-PORTER and MR PORTER, she turns data into actionable insights, creating customer-focused shopping journeys that deliver results.

Victoria also founded Ecom Curious, a platform that makes ecommerce analytics accessible and empowers teams to feel confident with data. A perpetual learner, she blends agility with long-term strategy, always putting the customer at the heart of decision-making.

Laura Damm is a Senior Marketing and Communications Specialist with a Master’s degree in Business Information Management and a deep expertise in luxury marketing. With over four years of experience at global brands like L’Oréal and HUGO BOSS, Laura has developed and executed high-impact brand strategies, influencer partnerships, and PR campaigns that drive engagement and media visibility. At HUGO BOSS, Laura spearheaded a campaign celebrating individuality, leveraging talents and experiential marketing to increase media coverage by 300%. At L’Oréal, she coordinated the launch of various make-up and hair care ranges, focusing on influencer marketing and retail events. Passionate about the intersection of fashion, beauty, storytelling, and digital innovation, Laura has worked to build inclusive, purpose-driven campaigns that resonate with relevant audiences. She has always looked for ways to combine her professional work with her passion for community and empowerment. While at HUGO BOSS, Laura collaborated with an independent women’s network in Amsterdam to create networking sessions, featuring inspiring panelists who fostered deep, authentic conversations. These events went beyond traditional brand marketing, creating meaningful interactions that strengthened consumer trust and loyalty. At this conference, she will share insights on building authentic brand narratives, navigating the evolving social media landscape, and crafting PR strategies that drive real impact.

Scott Gault is the Social Media and Content Strategist for Aer Lingus. He is responsible for bringing the brand’s strategy to life on social. Scott is passionate about brand storytelling and maximizing engagement by creating content that resonates with audiences.

Over 12 years’ experience in social media and influence marketing, both for advertisers and agencies.

Kathryn is a sustainability leader with over 14 years of experience across consulting, auditing, and in-house roles. She has worked with some of the world’s largest companies, helping them navigate complex environmental and social challenges, drive measurable impact, and enhance transparency in ESG reporting. For the past five years at Kingfisher plc, Kathryn has played a key role in shaping the company’s sustainability agenda—first leading ESG reporting and engagement, and now heading up a team of technical experts. She oversees the ‘Planet’ pillar of Kingfisher’s Responsible Business strategy, driving progress on climate, nature, and human rights commitments.

Frederica Watson is a seasoned ecommerce and digital marketing expert with over a decade of experience in driving online growth and innovation. With a proven track record of helping businesses transform their digital presence, Frederica is passionate about profitable, scalable growth, empowering businesses to thrive in a rapidly evolving landscape.

Kimmo Jukuri is heading digital expansion and marketplaces at H&M. Kimmo has years of experience from digital commerce and international expansion both through owned and third party channels. During his time at H&M, he has helped build and scale two own operated online marketplace initiatives and is now focusing on creating growth through multichannel and social commerce as well as launching the brand digitally to new markets.

I am a marketing leader with over 15 years of experience driving customer retention, loyalty, and business growth through innovative strategies and data-driven insights. As Head of Retention at Symprove, I’m proud to have led customer-centric initiatives that have significantly increased retention rates, reduced churn, and maximized revenue opportunities. Some of my key achievements include launching a successful subscription model, implementing a high-performing referral program, and enhancing customer journeys to deliver a 30% improvement in retention.

In my previous roles within travel and retail, I led digital transformation projects, optimized marketing processes, and delivered multimillion-pound revenue growth. I thrive on leveraging customer data, personalization, and cross-functional collaboration to deliver impactful results.

I hold a BA in Advertising & Brand Management and a CIM Professional Diploma in Marketing, and I’m passionate about creating meaningful customer experiences that drive business success.

Rob Manning is an accomplished eCommerce and digital marketing leader with over 25 years of experience driving growth for leading global brands across retail, FMCG, and D2C industries. With a proven track record in customer acquisition, retention, and brand building, Rob excels at leveraging data and insights to create innovative strategies that deliver high growth and measurable results.

Rob has a deep understanding of customer behaviours and is passionate about using creativity and technology to transform digital experiences. He has also shared his expertise as a speaker on topics like conversational commerce, retail media innovation, and loyalty strategies, inspiring industry professionals at prominent events, and through digital marketing training with the DMA.

Rob’s extensive experience, coupled with his strategic vision and ability to lead high-performing teams, makes him a sought-after advisor and thought leader in the digital commerce space. He is also a dedicated trustee for a charity, reflecting his commitment to making a positive impact beyond the workplace.

Frederikke Pedersen is the Digital & OOH lead in BAT UK at BAT heading up the nationwide activation of OOH, 360 unconventional take-overs, Paid media, Social media & creators, PR and lead for activating our Tomorrowland and McLaren partnerships.

Basically, my job is all the fun stuff! Working in a legally restricted environment calls for creative thinking –  How do you build brand love when you sell nicotine? I’ll let you in on the secrets when I’ll see you at the event.

Digital Marketing Strategist | Host of A Glass of Marketing | Adjunct Professor

Giovanni Pupo is the Head of E-commerce Media for Europe at Lipton, driving data-driven strategies that fuel brand growth across multiple markets.

An Adjunct Professor at POLIMI Business School in Milan, he combines academic theory with practical insights, equipping future marketers with the tools to succeed in a fast-evolving industry.

As the host of A Glass of Marketing, Giovanni engages with industry leaders in lively conversations about marketing, personal growth, and professional insights—all while sharing a glass of wine.

With expertise across both agency and client sides, Giovanni brings a unique perspective to the world of marketing, emphasizing innovation, creativity, and authenticity.

Melis is eCommerce Lead for Tangle Teezer, the number #1 global hairbrush brand. Previously, Melis was Vendor Manager at Amazon and Amazon Consultant at eCommerce Nurse. Melis has also worked in the non-profit sector, leading UNICEF UK’s Brand Partnerships.

Thomas Christie is the Senior Amazon Manager at The Cheeky Panda. With over 15 years experience selling on Amazon, starting with records, to medical supplies and now toilet paper.

Leading the way in offering Amazon customers sustainable alternatives for everyday items, The Cheeky Panda has grown remarkably fast over the past few years. Taking the top spot in many Amazon household product categories.

Craig Jessop is an experienced professional currently serving as the Ecommerce Director at H&H Group. Craig previously held various Ecommerce, sales and account management roles at companies like ACCO Brands and Munchkin. He has experience in both seller and vendor routes to market. Craig has a BSc (Hons) in Marketing from Hull University.

A career that began during lockdown by creating a viral video has evolved into a social media success story. Starting as a freelancer crafting content for small businesses, Freya then built a reputation for impactful campaigns, leading to a role with a social content agency. There, she worked with renowned brands like John Lewis, Estée Lauder, Charlotte Tilbury, GHD, Google, and Barclays, turning briefs into bold, results-driven campaigns.

Now at lastminute.com, the focus is shaking up the travel industry by bringing to life a social media strategy designed to cut through the noise. By blending creativity, boldness, and data-driven insight, they’ve redefined how a brand can drive awareness and reach, earning spikes of attention that stand out in an oversaturated feed.

In her spare time, she creates eye-catching transition reels for her own social accounts, experimenting with trends and keeping her creative edge sharp. 

Greg Deacon is the Vice President of Media at Snappy Shopper, a platform redefining retail convenience. He leads Snappy Ads and third-party logistics collaborations, driving growth through strategic audience partnerships and innovative solutions.

Greg specialises in leveraging data-driven insights to create impactful campaigns for brands and retailers, cementing Snappy Shopper’s position as a leader in the convenience and hospitality sectors. With a passion for innovation and collaboration, Greg is committed to empowering businesses to connect with their audiences effectively, ensuring they thrive in an ever-changing marketplace.

Carla is an award-winning Digital Marketer who has spent the last 9 years at Cineworld Cinemas, looking after the Content Marketing Strategy across Social Media, Influencers, Video, and the Cineworld blog. She also leads on CRM, Email Marketing, and Digital Advertising, with support from her incredible team of direct reports, as well as supporting the Ecommerce and Digital Product teams with website marketing and mobile app updates.

In her limited spare time, Carla has a voluntary second full-time job as mother to a brilliant little boy. It’s a very hands-on role with a steep learning curve, and a trainee who needs a lot of support, but it’s her favourite job so far!

Laricea is a well seasoned marketer with over 15 years of experience in maximising brand and business growth through best in class, cutting edge marketing strategies. She is currently Marketing Director at the jewellery company Objkts. She is also an author, board advisor and industry leading marketing speaker pulling from past experiences working on global brands like Google, Booho, Huawei, Microsoft, Entain, and Tesco.

In October 2024 she has launched her own brand, Achillea Beauty which is a progressive, environmental conscious skin-care brand dedicated to exercise and workouts.

Lauren Duncan is an energetic leader in e-commerce, currently spearheading digital strategies and growth as the Head of Ecommerce at Philip Kingsley. With a background in digital marketing and customer behaviour, Lauren leverages over a decade of experience to drive transformative initiatives that elevate online presence whilst hitting commercial objectives. Her commitment to delivering exceptional online experiences aligns with Philip Kingsley’s dedication to empowering individuals through personalised hair care solutions.

Elaine is the Area Head of Digital & Omnichannel for British American Tobacco. She has an overall responsibility for spearheading Digital, Omnichannel and Transformation strategy creation and delivery, with priority focus of driving business growth through transformation for new categories.

Prior to BAT, Elaine was with Philips for 14 years in various Digital & eCommerce roles in Netherlands, China, South Korea, and APAC, managing the Consumer, Healthcare and Sleep & Respiratory business. She also spent 4.5 years in the agency side with Carlson Marketing Worldwide Singapore, managing clients with digital portfolio, such as ExxonMobil, SK-II and Guinness for Southeast Asia.

In her role for Philips and BAT, she led several business and digital transformation initiatives including transforming Digital Commerce capabilities in the organization, designing, and deploying Subscription Commerce business models, and the setup of The Philips PULSE – an end-to-end digital and performance management ecosystem to drive DROI across digital activation in the region. Her work has won internal and external awards in the region, such as at 2015’s Campaign Asia, 2016 Singapore Creative Circle Awards, 2016 and 2017 Singapore Advertising Hall of Fame Awards, and Festival of Media APAC Awards.

A dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets, Dean has previously held roles in advertising, loyalty, CRM, trade planning, media planning and customer strategy.

Dean’s career started in advertising, working at McCann Erickson across their global B2B client portfolio. Now at Co-op, Dean has spent more than a decade driving the performance of Co-op’s grocery and life services businesses in a variety of customer & commercial functions.

As Head of Co-op Media Network, Dean is responsible for growing Co-op’s convenience-focused media business.

(7) Dean Harris | LinkedIn

James is an ecommerce strategy and technology selection consultant with more than 20 years’ experience working with B2C and B2B brands including FatFace, House of Fraser, Mars, Samsung, The Wine Society, Victoria Beckham, RSPB and Dr. Barbara Sturm. He helps organisations deliver ecommerce growth based on realistic plans and budgets.

Key services:

• Helping DTC and B2B brands fix issues, prioritise roadmaps, upskill their teams and build relevant team structures to support their growth plans.
• Guiding organisations through the complexities of building their ecommerce tech stack, with specialist skills in vendor & agency selection and hands-on implementation project leadership for replatforming projects, providing technology agnostic advice.
• James launched the Inside Commerce podcast in November 2019, a weekly podcast sharing practical advice and guidance for ecommerce strategy, technology selection, replatforming projects and running & managing an ecommerce business.

Gordon Glenister is an influencer marketing expert, podcast host and award winning author on influencer marketing. He founded the Influence division of the Branded Content Marketing Association and is a founder of Employfluence an employee influencer agency.  Gordon is a well known speaker at international conferences talking about influencer marketing, personal branding and employee influence.

Steve Lister, a pioneering sustainability consultant & advocate for the retail marketing sector for over 20 years, has successfully delivered truly transformative projects for global brands and retailers. His sustainable expertise in the retail store fixture design, marketing, point of sale, and packaging sectors gives him a truly unique perspective. By bridging sustainability and physical retail, he guides global brands & retailers on their sustainability journeys to adopt more sustainable practices, focusing on the key impact areas in design & sustainable materials and embracing end of life recycling and a more circular approach to print. His influence extends beyond consultancy, marking him as a catalyst for change and has just been recognised by being named as one of RETHINK Retail’s Top Retail Experts in 2025. He has a knack for making sustainability simple to understand with a focus on sustainability & profitability cements his legacy as a hugely passionate advocate for a sustainable future in all areas of retail & marketing activations for global brands, retailers and supply chain partners.

Alexis Cepeda Maule advises the CEO of Christy’s, the 174-year-old British homeware brand and is Interim CEO Advisor at The Board. Formerly Managing Director for Sustainable Women’s Brand Reformation in the UK and Europe, she led operations, international expansion, and established their UK office. Alexis serves on the Advisory Board of ReboundWear and The Nold and is an Ambassador for Retail Week’s Future Leaders program. Recognized as “Most Sustainable Women’s Clothing & Accessories Managing Director (London)” in 2022 and 2023, she was also a Black British Business Awards finalist and a speaker for Vogue Business on sustainability.

Previously, Alexis was Ad Interim Luxury Division Lead at NET-A-PORTER and MR PORTER in New York, managing €500m in global sales. At YOOX NET-A-PORTER (YNAP) GROUP, she oversaw strategy, marketing, and executive committee operations. Selected for the Financial Times 125 Senior Executive Forum, she joined YNAP after earning her MBA from Stanford, where she interned at Amazon and worked at an e-commerce startup in Shanghai.

Her earlier roles include Assistant Vice President at Credit Suisse, a White House Social Secretary intern, and analyst roles at Morgan Stanley. Alexis holds a BA from Harvard and was published in Drapers, Porter Magazine, and Oxford University Press, among others.

Marie-Clare is the Industry Development & Insights Director for IAB Europe. Marie-Clare has spent 10+ years in the digital advertising and marketing industry leading collaborative projects, research and events. She is tasked with driving IAB Europe’s industry initiatives including standardisation in Retail Media as well as owning the association’s industry research and insights outputs and roadmap.

Award-winning C-Suite Executive with 25+ years’ experience in digital transformation, marketing, strategy and technology in the retail, travel and digital health sectors.

Currently a non-Executive Director at Europ Assistance, Saffron Building Society, Asthma + Lung UK and the German School Association.

Founder of C-Squared Consulting, advising private equity owners and top management of leading hospitality and retail businesses on digital transformation. Clients to date include Terra Firma Capital Partners, Sun Capital Partners, Edyn Group Ltd, GLH Hotels Ltd, Dixons Carphone plc, Skype, 3i Group plc, and Notonthehighstreet Ltd.

Deep understanding of customer-first digital transformation, and how to link it to commercial objectives to create stakeholder value and drive meaningful transformation.

A frequent speaker at board level events on topics such as leveraging AI, board governance and women on boards.

A passionate advocate for sustainability with a keen interest in the environment, particularly clean air.

Keen mentor of start-ups in consumer/retail/property/health tech.

Robin Osterley is Chief Executive of the Charity Retail Association, the UK’s only trade organisation representing the interests of charity shops and their parent charities. He has extensive experience in membership associations, having previously spent 16 years as Chief Executive of Making Music, the UK’s leading association for amateur musical organisations, as well as a short time as Chief Executive of sports umbrella Supporters Direct. Alongside this management experience Robin has a longstanding background in lobbying and advocacy work, and he has been a representative on numerous Government and industry forums including the Music Business Forum and the board of ACEVO. He was also, with others, responsible for setting up the sector skills council for the creative and cultural industries, CCSkills.  

Robin’s 20 years in the third sector were preceded by a number of years in senior marketing positions in the computer industry, from which he escaped in 1993 to move into the arts. He also maintains a healthy extra-curricular interest in music, and thus has a slightly unusual combination of third sector management experience, commercial marketing acumen, and the ability to conduct a choir! He is married with two sons and two grown-up daughters, and lives in a cute village just outside Ware in Hertfordshire.

A retail and data expert with a background in creating customer centric data and advertising solutions with some of the largest players in the FMCG industry.  Currently leading the Ocado Ads Retail Media Network, overseeing all aspects of its operation and strategy. Jack has had extensive experience in retail media, data monetisation, and customer insights, gained through a variety of roles at Circana, Ocado and Dunnhumby. Jack has a passion for building high-performing teams, fostering strong stakeholder relationships, and navigating complex business challenges, as well as leveraging data and technology to help transform the retail landscape and deliver exceptional customer experiences.

Dina is an experienced academic in the areas of luxury branding and sustainable marketing with more than 14 years of teaching and research experience in both the UK and Egypt.  Dina is currently a Senior lecturer in Luxury Brand Management at Regent`s University London and supervisor for Master of Studies in Sustainability leadership at University of Cambridge institute for sustainability leadership (CISL). Dina has been awarded the Prestigious Prince of Wales Global sustainability fellowship at University of Cambridge institute for sustainability leadership where she looked into the role of the luxury sector in fostering social inclusion.

Niccolò is currently General Manager at Ludovico Martelli SpA, an Italian CPG company in the Personal Care segment, where he is responsible for developing the EMEA and Americas markets, both in the ecommerce and retail channels. Prior to that, Niccolò worked in the last-mile delivery industry as Head of Marketing & Growth at Glovo Italy during the transformation of the company from start-up to scale-up. Before returning to Italy, Niccolò worked 7 years in the US at Reckitt Benckiser with progressive roles and responsibilities in brand management (innovation, activation, equity), leading global cross-functional teams across multiple categories such as Consumer Healthcare and Personal Care. Niccolò started his career in consulting at Accenture Italy serving clients from the Public Sector. He holds a BSc and MSc in Industrial Engineering and Management from the University of Florence and an MBA (Majors: Marketing, Strategy) from the Kellogg School of Management at Northwestern University.

Social Media and Influencer Manager of global hair brand CLOUD NINE. With 9 years industry experience – with extensive experience on organic social and influencer.