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2025 Agenda

CTV Summit
November 19th 2025
22 Duchess Mews | London
In partnership with

Internet Retailing 250x88RetailX Intelligence

Uniting Broadcasters, Brands & Budgets in Connected TV

Register Here

Media Sponsor

Our 2025 agenda

Agenda

8:30 – 9:25

Morning Registration

9:25 – 9:30

Conference Chair Opening

CTV is no longer a separate, foreign channel, but thanks to digital connections and platforms, and the evolution of retail media, it’s now within scope and a necessity for all D2C professionals. Now is the moment to broker a commercial mind-share between all the major players, from channel owners, agencies, platforms, tech providers with the brands and advertisers. This day is that conversation.

BRIEF

MARKET REALITIES & EMERGING TRENDS

09:30 – 09:50

A macro look at the shifting landscape: Advanced TV, CTV & Addressable Advertising – Where are we now and what are the trends shaping the future of TV advertising?

As the TV landscape rapidly evolves, brands and retailers are navigating a shift from traditional linear campaigns to a dynamic, data-rich ecosystem of Advanced TV. This opening session offers a high-level view of the macro trends shaping the future of television advertising—from one-size-fits-all broadcast to precision-targeted viewing. We’ll demystify the key terms—CTV, OTT, Addressable, and Programmatic Linear—and explore how each format is reshaping audience reach, creative engagement, and performance measurement. The session will explore what’s working now, what’s gaining traction, and the barriers still holding back broader adoption and scale. We’ll explore the power of contextual and emerging AI solutions, live streaming, and cultural moment advertising — and the unique opportunities they offer for brands and retailers.

PRESENTATION

Speaker

Ross Appleton
Ross Appleton
Ross Appleton
GM, UK
TUBI

Ross Appleton

GM, UK, TUBI

09:50 – 10:20

Data-Driven TV: From Insight to Action

In today’s fragmented media landscape, leveraging data is the key to cutting through the noise and reaching the right consumers with precision. This session dives into how brands and retailers can harness first, second, and third-party data to plan and activate smarter TV campaigns across CTV and other Advanced TV environments. We’ll explore how behavioural insights and geo-targeting strategies are being used to deliver relevance at scale – whether it’s aligning with consumer habits, location, or purchase intent. The session will examine the growing intersection between TV and retail media – exploring how brands can close the loop from impression to transaction through data collaboration and innovation.

PRESENTATION

10:20 – 10:55

RetailX Industry Report

PANEL

10:55 – 11:55

NETWORKING, 121 MEETINGS, & REFRESHMENTS

RETAIL MEDIA INTEGRATION

11:55 – 12:15

What next for screen based commerce? Interactive & shoppable TV ads

TV advertising is no longer a passive viewing experience—it’s becoming a dynamic, two-way interaction. In this session, we’ll explore the creative frontier of Advanced TV, where formats like QR codes, voice-enabled ads, and dynamic creatives are transforming how brands engage viewers and drive action. As consumers increasingly expect seamless, personalised experiences on streaming platforms, we’ll examine how interactive and shoppable ads are bridging the gap between brand storytelling and instant commerce.

PRESENTATION

12:15 – 12:55

Integrating CTV for seamless commerce & first-party data monetisation

Retail media is rapidly becoming a cornerstone of today’s advertising, and CTV is the new frontier. This session will deep-dive into how broadcasters, brands, and retailers can harness the power of Connected TV to integrate their retail media strategies, drive unparalleled performance, and unlock new monetisation opportunities for their valuable first-party data

PANEL

Moderator

David Sanderson
David Sanderson
David Sanderson
Director of Adsmart
SKY MEDIA

David Sanderson

Director of Adsmart, SKY MEDIA

12:55 – 14:00

NETWORKING, 121 MEETINGS & LUNCH

MULTI-PLATFORM CAMPAIGN STRATEGIES

14:00 – 14:20

Planning a Cross-Platform TV Campaign

TV advertising is a critical piece of a broader omni-channel brand strategy—interwoven with digital, retail media networks, social platforms, and in-store experiences. This session provides a playbook to design cross-platform TV campaigns that not only reach audiences across linear, CTV, addressable, and streaming but also seamlessly connects with wider marketing touchpoints and leverages data to drive engagement throughout the customer journey.

CASE STUDY

14:20 – 14:40

Self-Service TV: Democratising the Airwaves

As Advanced TV becomes more accessible, self-service platforms are empowering brands and retailers- especially SMEs and DTC players – to plan, buy, and optimise TV campaigns with the same agility they expect from digital media. This session takes a deep dive into what this shift means for brands, and how automation and AI-driven tools are removing the barriers to entry, giving brands greater control over their targeting, creative, and spend.

PRESENTATION

14:40 – 15:00

New-to-TV Brands—Breaking into the Big Screen

As digital-first and DTC brands mature, many are rethinking their media strategies and turning to TV to unlock broader and more precise reach. This session will share how brands can get started with CTV and addressable, the journey from planning to outcomes, to deliver successful full funnel campaigns and improve engagement across multiple touchpoints.

PRESENTATION

15:00 – 15:30

COFFEE & NETWORKING BREAK

REACH & IMPACT

15:30 – 16:10

Measurement & Incremental Reach—Making Every Impression Count

In a fragmented viewing landscape, accurate and actionable measurement is more critical—and more complex—than ever. This panel will explore how advertisers are tackling the challenge of measuring performance across multiple platforms and how incremental reach modeling is being used to understand the true value of Advanced TV in the mix, and where the industry stands in the push for standardisation around metrics, methodologies, and reporting.

PANEL

Speaker

Richard Brant
Richard Brant
Richard Brant
Senior Director, Advanced TV, Strategy & Partnerships
VEVO

Richard Brant

Senior Director, Advanced TV, Strategy & Partnerships, VEVO

16:10 – 16:30

Short-Form Content: Micro Moments with Macro Impact

In an era of shrinking attention spans and increasingly fragmented audiences, short-form TV content is proving to be a powerful tool for brands and retailers. This session explores how to leverage these bite-sized creative moments to capture attention quickly and drive meaningful engagement across platforms like YouTube and other examples

CASE STUDY

16:30 – 17:30

COFFEE, DRINKS & CANAPES