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ConsumerX Agenda

ConsumerX 2025
May 14th 2025
133 Houndsditch | London
In partnership with
Internet Retailing Internet Retailing

Getting inside the mind of your next customer

Register

Title Sponsors

Agenda

08.30 – 09.25

Morning Registration

09.25 – 09.30

Chair Opening

09.30 – 10.00

Understanding Customer Value

Are you leading or responding?

What is customer value? These days, it is very much a buyer’s market. Retailers and brands must continually strive to create and communicate value for customers in everything they do. But in order to achieve this, it is imperative to understand what customer values are and what they mean. Customers will see value in a product, company or service that makes their lives easier and improves their overall sense of well-being. So are you leading customers with your own values or responding to theirs? Does the value belong to them or to you? During this opening discussion, our speakers will share inspiring stories of how they’ve moved to understand their customer’s values and turned those values into sales intent. We’ll hear how values are measured and stored, what a values-based business case looks like, and the cost at which it can come at.

PANEL DISCUSSION

TBA – EMARSYS

Speakers

Beth Williams
Beth Williams
Beth Williams
Managing Director
TURTLE BAGS

Beth Williams

Managing Director, TURTLE BAGS

Beth is founder and Director of Turtle Bags. An ecologist and environmental campaigner, has a fire in her belly to tell the story of marine plastics and offer alternatives to plastics in our everyday lives: Beth has been the driving force behind Turtle Bags for 20 years.

Shani Oslerne
Shani Oslerne
Shani Oslerne
International Expansion Director
ASTRID AND MIYU

Shani Oslerne

International Expansion Director, ASTRID AND MIYU

With over a decade of extensive experience in the retail sector, I specialise in aiding fast-growing brands to achieve their growth objectives while fostering sustainable and scalable foundations. My focus lies in establishing robust operational frameworks to facilitate expansion both domestically in the UK and on a global scale.

Martina Guizzardi
Martina Guizzardi
Martina Guizzardi
Global CRM Lead
ONER ACTIVE

Martina Guizzardi

Global CRM Lead, ONER ACTIVE

Sonal Mistry
Sonal Mistry
Sonal Mistry
Global VP Services Sales & Consulting
EMARSYS

Sonal Mistry

Global VP Services Sales & Consulting, EMARSYS

Moderator

Liz Bell
Liz Bell
Liz Bell
Independent eCommerce Consultant
QUINTRY

Liz Bell

Independent eCommerce Consultant, QUINTRY

I’m an independent retail and ecommerce specialist, with 18 years consulting and operational experience. I work for CEOs of retail businesses of all sizes as an advisor or as part of the management team on an interim basis. I speak fluent tech and often bridge the gap between the business and technology teams.

10.00 – 10.30

Keynote Debrief Discussion

In-depth practitioner-chaired peer conversations (held under Chatham House Rule) at round tables.

10.30 – 10.40

Refreshment Break & Visit the ‘Big Ideas’ Board

10.40 – 11.10

Values-Based Marketing

Aligning your brand with your values: What needs to change?

Values-based marketing is an appeal to a customer’s values and ethics. Retailers are demonstrating a willingness to meet these demands with evidence showing that many are already shifting their models to account for the longer-term trend away from a product-centric approach to a customer-centric one, seeking instead to resonate with their audience on a set of closely-held social or ethical values. This is a powerful opportunity to engage customers in a unique way to build both trust and loyalty. So as we move into values-based marketing, what do you need to change? During this panel discussion our speakers discuss how they have adapted their strategies to align with consumer values – from the way they communicate with customers, to changes in packaging, delivery and product.

PANEL DISCUSSION

Speakers

Alec Mills
Alec Mills
Alec Mills
Co-Founder
DAME

Alec Mills

Co-Founder, DAME

Alec is the co-founder of sustainable period brand DAME, best known for launching the world’s first reusable tampon applicator. Previously, he spent 3 years running the UK tampon subscription service, Sanitary Owl. It was here he witnessed the plastic waste, toxic ingredients, and shameful language used by the industry. He co-founded DAME to rewrite the narrative around periods, provide real choice, and improve life for people with periods around the world.


Overseeing brand, product, and marketing, Alec has been responsible for bringing some game-changing products and campaigns to life, including the first ever tampon string to be shown on public advertorial, featuring on the side of 200 London buses. He has written for newspapers and spoken on panels, mostly about his main passions – impact, circularity and design.

Georgia Scott
Georgia Scott
Georgia Scott
Head of Marketing UK, ME&A
ADOBE

Georgia Scott

Head of Marketing UK, ME&A, ADOBE

Georgia heads marketing for Adobe across UK, MEA, is a C-level entrepreneur and co-hosts the RetailCraft Podcast.

Natalie Deacon
Natalie Deacon
Natalie Deacon
Head of Purpose and Sustainability
AVON

Natalie Deacon

Head of Purpose and Sustainability, AVON

Natalie leads Avon’s ambitious purpose sustainability agenda, from addressing the climate crisis through to tackling equality and inclusion. In this role Natalie is responsible for crating and implementing triple bottom line strategy across operations in Avon’s international markets, including decarbonisation, circularity, social impact and brand activism.

Natalie is a passionate advocate for Avon’s mission to create a better world for women, leading Avon’s core purpose to deliver positive social impact through support of women and the issues that matter to Avon’s communities. She is also responsible for communications across all aspects of Avon’s sustainability efforts, from corporate responsibility reporting through to engaging and inspiring our independent beauty entrepreneurs to embrace sustainability.

Natalie has over 20 years’ experience in PR and communications. She is known for her energy, determination to deliver, and combination of strategic thinking with can-do pragmatism.

Ruth Jacob
Ruth Jacob
Ruth Jacob
Course Leader for MA Fashion Marketing & Global Cultures
LONDON COLLEGE OF FASHION

Ruth Jacob

Course Leader for MA Fashion Marketing & Global Cultures, LONDON COLLEGE OF FASHION

Ruth is the Course Leader for the MA Fashion Marketing & Global Cultures degree at London College of Fashion, University of the Arts, London and has taught across fashion, marketing and business management degrees at institutions such as, London South Bank University, the University of East London and the Fashion Retail Academy.
Her industry experiences covers working with fashion editorials, in PR and marketing in the areas of fashion, lifestyle, education, global and culture and international relations, and with the BoF, LOVE Magazine, Sky News, ITV, City AM, Nataal and the UN Conference for Trade & Development.
Ruth has qualifications in BA (Hons) in Journalism with Economics, MA Broadcast Journalism, MA Fashion, PGCE in Post Compulsory Education and is a Senior Fellow of the HEA.

Moderator

Sheena Sauvaire
Sheena Sauvaire
Chief Marketing Officer: Ex Net-a-Porter
Belstaff, Topshop| Chief Brand officer | NED | Advisor

Sheena Sauvaire

Chief Marketing Officer: Ex Net-a-Porter, Belstaff, Topshop| Chief Brand officer | NED | Advisor

Award winning creative and strategic global marketeer with extensive in-house and agency experience planning and executing progressive 360 multi-channel campaigns for fashion, luxury, entertainment & lifestyle brands. Expertise in transformation of brands to drive cultural relevance, using innovation and a consumer-centric approach to deliver cut-though and results. Strong business acumen, with the ability to balance commercial objectives whilst maintaining brand integrity. Decisive and visionary, challenging convention and seeking entrepreneurial solutions. Campaign Power 100 (2017 -2022); Marketing Week vision 100 (2017); Drum 100 Most Influential in Digital marketing (2017); Winner of Marketing Leader of the Year (2016: Women in Marketing).

11.10 – 11.40

Keynote Debrief Discussion

In-depth practitioner-chaired peer conversations (held under Chatham House Rule) at round tables.

11.40 – 11.50

Refreshment Break & Visit the ‘Big Ideas’ Board

11.50 – 12.20

Value Perception

Changing perceptions and moving the needle

Altering consumer perceptions is essential for retailers aiming to thrive. Whether it’s rebranding a product, reshaping brand image, or revolutionising marketing strategies in line with consumer values, the challenge lies in effectively shifting entrenched consumer attitudes. By understanding the psychology behind consumer behavior, identifying key touchpoints, and crafting compelling narratives, retailers can strategically influence perceptions and propel growth. As we delve into this discussion, we’ll explore actionable strategies to not only change consumer perceptions but also to drive meaningful change and propel the needle forward in today’s competitive market, proving that anything is possible as long as customer values are kept at the core of any organisation.

PANEL DISCUSSION

Speakers

Saleta Valdes Marquez
Saleta Valdes Marquez
Saleta Valdes Marquez
Concept Innovation Senior Manager
MSC CRUISES

Saleta Valdes Marquez

Concept Innovation Senior Manager, MSC CRUISES

Seasoned business executive with over 10 years of experience leading and executing large-scale organizational transformations in the manufacturing, financial services and hospitality sectors. Proven ability to define strategy, galvanize teams around a common vision, and drive results. Passionate about using technology to improve the customer experience and make businesses more efficient.

Laura McHenry
Laura McHenry
Laura McHenry
VP of Marketing
IMAGINO

Laura McHenry

VP of Marketing, IMAGINO

Laura is a powerhouse in the B2B marketing world – focusing her sights on the busy
and noisy Customer Data industry as VP of Marketing at imagino. Expert in using
data to accurately identify the success of campaigns and channels and analysing the
effectiveness of touchpoints across the whole customer journey to guide marketing
spend and strategic development.

Passionate about bringing marketing projects to life, she believes in activating all the
data you need and nothing you don’t. She’s challenging brands to enable marketing
agility with customer data. Marketers need to solve issues and take advantage of
opportunities today. Great marketing ideas have a half-life. Delays and discussion
erode their genius. With years of experience under her belt, Laura is determined to
solve this age-old problem.

Frederica Watson
Frederica Watson
Frederica Watson
Head of E-commerce
THE RODIAL GROUP

Frederica Watson

Head of E-commerce, THE RODIAL GROUP

I studied Law at University but was always obsessed with beauty and fashion. I spent the first five years of my career growing the eCommerce function for a luxury handbag brand from the ground up. Being a part of a small team in the early stages meant I had insight and input into all areas of the business. This journey in a fast-growing business, taking the team of four to twelve, grew my passion for full-funnel DTC strategy. I was then brought into a luxury skincare brand to grow the DTC function. Building out the team structure, creating processes and focusing on scaling profitably. The team went from working in silos and with no overarching strategy to understanding the full funnel. This then led to my current Head of eCommerce role. I wanted to work with a mass-appeal, more affordable product range. My detailed approach to managing a P&L and my experience with margin innovation have allowed me to thrive in an omni-channel business model with tighter margins. I re-branded and re-platformed the website, profitably scaled acquisition, and grew the DTC function from 12% to 25% of the overall business. As a seasoned professional in eCommerce, I firmly advocate for a holistic approach that encompasses the entire customer journey – from the initial discovery phase and the pivotal first click, facilitated by my expertise in digital marketing and social media strategies, to the seamless shopping experience on the website, culminating in strategies for retention and fostering loyalty. In an era where siloed operations are increasingly outdated, I am committed to leveraging my comprehensive understanding of the full funnel to drive sustained, profitable growth.

Herculano Rodrigues
Herculano Rodrigues
Herculano Rodrigues
Senior Vice President
THE HUT GROUP

Herculano Rodrigues

Senior Vice President, THE HUT GROUP

Herc brings 20+ years of experience leading innovation and retail strategy for the world’s leading brands. Via his leadership at THG, he activates his passion for strategic innovation and technology, the future of retail, and the deployment of practical applications, to transform businesses.

12.20 – 12.50

Keynote debrief discussion

In-depth practitioner-chaired peer conversations (held under Chatham House Rule) at round tables.

12.50 – 13.00

Closing Summary

13.00

Lunch & End of Day

Networking, Afterparty & End of Day

17.00 – Networking Drinks | Spring Festival Exhibition

17.30 – Clay’s Bar | Virtual Shooting | 55 Moorgate London EC2R 6LL | RSVP Here

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