Archana Chauhan

Archana Chauhan (Archie) is the Country Leader for Amazon Business Marketplace in UK, bringing over a decade of expertise in e-commerce and business development. As a dynamic leader in the B2B space, she spearheads strategic initiatives that drive marketplace growth and enhance both customer and seller experiences across the UK and EU markets. Additionally, she leads the China-to-EU cross-border growth for B2B. Her leadership approach combines deep customer obsession with data-driven decision making to deliver innovative solutions for B2B Suppliers. Under her leadership, Amazon Business has seen significant growth in the UK marketplace, serving millions of business suppliers ranging from small enterprises to large organizations. Beyond her core responsibilities, Archie is passionate about developing high-performing teams and fostering a diverse and inclusive workplace culture. Before Amazon , she worked in market research and consulting across Central and Eastern Europe (Poland and Russia) and India, bringing a wealth of international business experience to her current role.