Speakers

Sam Royle is the founder of SoSquared, an innovative agency transforming how brands connect with creators by addressing the inefficiencies in influencer marketing and empowering marketers with crucial data.

He launched SoSquared to provide businesses with the infrastructure needed to better understand data from influencer collaborations, making insightful decisions, and automating challenging tasks that eliminate human error. SoSquared has facilitated over 10,000 collaborations and collected nearly 750,000 critical data points across influencer campaigns. This robust dataset allows SoSquared to offer purpose-built workflows for enterprise businesses, removing friction in working with influencers and helping them turn noise into measurable results, ensuring businesses don’t waste money on ineffective collaborations.

SoSquared has partnered with some of the largest businesses on the planet, helping them facilitate new commerce and marketing channels through groundbreaking products like TikTok Shop. Sam’s leadership is driven by a commitment to shaping the future of influencer marketing, making it more measurable, accessible, and impactful for enterprise businesses, ultimately envisioning a future where every marketing dollar spent is understood and leverages the power of influence to drive tomorrow’s success.

With over 15 years at L’Oréal, Jack has built a standout career at the forefront of digital commerce and brand innovation. Currently leading the UK TikTok Shop team, he drives the strategy behind one of L’Oréal’s most ambitious and complex e-commerce ventures – blending with social content & media with commercial & supply chain to unlock growth on the platform.

An avid coffee lover on a mission to build the UK’s favourite sweet shop!

Editor of ChannelX (formerly Tamebay). Looking to connect with Brands, Retailers, and Independent business owners selling on marketplace and social channels to share expertise, strategies and learnings.