Retail MediaX Podcast 2024 Episode 6 – SMG

Paul Skeldon sits down with Katie Streeter Hurle, ex Procter & Gamble & now Chief Strategy Officer at SMG to discuss how retail media has evolved and how SMG has evolved with it – along with how the company works so closely with many of the UK’s leading retail media network providers.

Discussion points:

• What it takes to build a world class RMN in today’s market
• What every retailer starting their retail media journey needs to know
• How brands are investing in retail media – both financially and creatively
• SMG’s move into the US market
• What the future holds for SMG and retail media

Behind the mic:

Katie Streeter Hurle, Chief Strategy Officer, SMG
https://www.linkedin.com/in/katie-streeter-hurle-b428701b

Paul Skeldon, editor InternetRetailing

https://www.linkedin.com/in/paulskeldon

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