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MediaX Speakers

MediaX 2024

HEADLINE SPONSOR

Criteo
June 11th 2024
The Cavendish Conference Centre, London

Retail Media Networks Adoption and Maximising Revenue

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Headline Sponsor

Keynote Sponsors

Panel Sponsors

Paul Stafford

Paul Stafford

Head Of Digital Marketing, Retail Media & Online Brand
SUPERDRUG

Dean Harris

Dean Harris

Head of Co-op Media Network
COOP

Dean is a dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets, previously holding roles in advertising, loyalty, CRM, trade planning, brand management, and customer strategy.

His career started in advertising, working at McCann Erickson across their global B2B client portfolio. Now at Co-op, Dean has spent more than a decade driving the performance of Co-op’s grocery and life services businesses in a variety of customer & commercial functions.

As the Head of Co-op Media Network, Dean is responsible for growing Co-op’s convenience-focused media business. Partnering with advertisers to leverage Co-op’s scale, media attention, and first-party data to make purchase decisions easier for shoppers.

As Co-op Enterprise Person Data Owner, Dean is also trusted to safeguard customer interests whenever their data is shared, moved, and used.

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Nur Eral

Nur Eral

E-commerce Business Development
LAVAZZA

Nicole Pilkington

Nicole Pilkington

Global Head of eCommerce Acceleration
BARILLA GROUP

Christopher Robinson

Christopher Robinson

Director of Marketing, Digital & Loyalty – UKI & Western Europe
MARRIOTT INTERNATIONAL

Stuart Heffernan

Stuart Heffernan

Global E Commerce Leader
PERNOD RICARD

Jayesh Raydev

Jayesh Raydev

Controller of Advanced Advertising
ITV

Jay joined ITV 3 years ago as Controller of Advanced Advertising to drive the rollout of Planet V, and more recently, spearhead all aspects of addressable innovation and solution development under AdLabs, which in 2023 rolled out Matchmaker, their retail media solution with Boots and Tesco. Prior to ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led EMEA Brand Solutions, marketing and customer engagement, after starting his career with an 18-year stint at MediaCom.  Jay also sits on the leadership committee of Media For All. Now with more than 1000 members, MEFA was established to help recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.

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Sofia Reguero Diez

Sofia Reguero Diez

Digital Media Director – EMEA
OMD

Greg Deacon

Greg Deacon

VP of Retail Media, Groups & Business Development
SNAPPY SHOPPER

Elton Ollerhead

Elton Ollerhead

Director – Media Group
ASOS

Alex Prouhet

Alex Prouhet

Global Director – Commercial
DELIVEROO

Alex Prouhet has been a digital marketer since the time he started his own company out of university and promoted it using social media. Passionate about where measurement, experience and emotion intersect within marketing, Alex began his career in media at Publicis where he rose to lead teams in production, ad operations, and analytics, working with brands such as Kraft Heinz, Airbnb, Samsung, and Reckitt.

Passionate about food and beverage, Alex moved to Deliveroo to lead Deliveroo Media and E-commerce, which provides high-engagement, data-rich & impactful advertising solutions for brands. As Global Director – Commercials & Operations for Deliveroo Advertising, Alex and team work with agencies and advertisers to plan and execute media campaigns that reach Deliveroo consumers in impactful ways, and help them navigate the rapidly developing world of quick commerce retail media.

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Matt McLellan

Matt McLellan

Customer Planning & Proposition
ASDA

Matt has always worked in retail, starting as a young boy in his Mum & Dad’s grocery store in the heart of the Yorkshire Dales.  After completing his Natural Sciences degree at Cambridge University, Matt joined Safeway on their graduate programme, progressing to run a group of convenience stores across Yorkshire, then running marketing for Safeway’s 75 store partnership with BP.

In 2004 Matt joined dunnhumby, working alongside Tesco to leverage the insights and data from their Clubcard scheme, and to drive customer loyalty.  He lived internationally for 10 years, leading dunnhumby’s businesses in France, China and Asia Pacific where he also served as Tesco Asia Customer director. Matt returned to the UK in 2017 to run dunnhumby UK & Ireland, expanding the Tesco Retail Media business and growing dunnhumby’s business beyond Tesco.  He was then asked to return to the main Tesco business as Group Propositions Director where he ran their customer strategy, planning and proposition teams, working on initiatives such as the Aldi Price Match.

Matt joined Asda in 2020 as VP for Customer Planning and Propositions, building initial data and insights capabilities and launching Asda Rewards in 2022. He now leads LS Eleven, a business within the Asda Group, created to drive customer first initiatives through data and technology, earning lifetime loyalty and unlocking new revenue streams.

Matt lives with his wife and two kids near Aylesbury. He enjoys cooking, playing the piano, and, after of years of being unfit, has taken up high-intensity circuit training and park-running.

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Sam Knights

Sam Knights

CEO
SMG

Sam Knights is a marketeer who grew up in the brand marketing world of P&G developing brands such as Duracell, Braun and Gillette in the UK and Western Europe. With a passion for brands and retail, but frustrated at the disconnect between retailers and brands, Sam moved agency side in 2012 and has since held senior Director positions within SMG culminating in his appointment as Chief Executive Officer of SMG in 2020.

Since his appointment as CEO, Sam has led SMG – an international grouping of three award winning agencies to lead connected commerce marketing – to enable the potential of brands and retailers to work closer together to improve shoppers’ experiences and, as a result, deliver brilliant business results.

SMG and its subsidiary agencies brands Threefold, Capture & Plan-Apps work with 95% of the top CPG brands and operate leading Retail Media Networks in partnership with Walgreens Boots, The Co-op, Morrisons, Asda, & The Very Group.

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Colin Lewis

Colin Lewis

Director,
RETAIL MEDIA WORKS

Courtney Hopkins

Courtney Hopkins

Vice President of Strategic Partnerships
ROKT

Courtney is the Vice President of Strategic Partnerships for Rokt in Europe. She is a senior retail media leader with over 8 years of experience working with retailers, brands, and agencies in the US and EMEA. She has also consulted top global retailers on how to build and scale a full-funnel Retail Media business before retail media was a buzzword. Proven expertise in integrating technologies, product roadmap development and go-to-market strategy.

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