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Retail MediaX Speakers

Retail MediaX 2025

HEADLINE SPONSOR

Criteo
May 14th 2025
The Cavendish Conference Centre, London
In partnership with
Internet Retailing Internet Retailing

Retail Media Networks Adoption and Maximising Revenue

Register

Headline Sponsor

Keynote Sponsors

Panel Sponsors

Paul Wright

Paul Wright

Head of Advertising – UK & Ireland
UBER

Jon Beill

Jon Beill

Senior Director – Insight & Media Commercialisation
Asda – LS Eleven

Over 20 years experience in retail media and data & insights, mainly working in the fmcg/ grocery retail industry.

Started work at Kantar, before moving to dunnhumby where I spent over a decade leading parts of the UK business and 5 years in Europe leading the Italian retail business and then the Tesco Central Europe relationship based out of Prague. I then moved to Quotient Technologies and spent 5 years growing their footprint in Europe and before joining Asda/ LS Eleven I worked at MoneySuperMarket leading the Quidco business.

I live in SW London with my wife and 3 children and when not at work I enjoy running, cycling and cooking.

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Jessica Cooke

Jessica Cooke

Head of Media & Loyalty
STONEGATE GROUP

Experienced manager in sales and marketing with a demonstrated history of working across diverse and dynamic industries. Skilled in Commercial Strategy, Retail and Client Management, People Management, and Shopper Marketing. With a keen attention to detail whilst ensuring meticulous standards from myself and team, I have a track record of driving results at pace and consistently exceeding targets. I also champion a values based team culture, aware of myself and others in order to flex my approach to all levels of stakeholders, and have built a reputation as someone people want to work with and for.

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Pinki Choudhury

Pinki Choudhury

Head of Product, Marketplace & Retail Media
KINGFISHER PLC

An experienced innovative Product leader with an extensive background in building value-driven products that solve genuine customer needs. Proven leadership results in growing, managing, and inspiring highly motivated productive teams. Take pride in creating customer engagement & loyalty-focused strategies. A great advocate of lean methodology, test and learn approach, and steering cross-functional teams across multiple corporate hierarchies. International experience managing global, American, pan-European products, with a strong record of engaging senior executive stakeholders for alignment and buy-in.

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Charlotte Murphy

Charlotte Murphy

Head of Retail Media, UKI
UNILEVER

Charlotte Murphy is a Senior Digital & Data Lead at Unilever UK&I. With over 12 years’ experience helping brands grow through digital, data and tech solutions. Specialising in Retail Media, Charlotte uses that experience to drive best-in-class consumer experiences.

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Paul Stafford

Paul Stafford

Head Of Digital Marketing, Retail Media & Online Brand
SUPERDRUG

Multi-faceted marketing leader, with a comprehensive set of digital and brand expertise, who is genuinely passionate about creativity, innovation and culture. Proven record of building brands, producing best-in-class strategy, developing and leading high performing teams, managing award-winning campaigns and delivering strong commercial results across multiple industries. I thrive off solving brand challenges – whatever the medium. I’ve been lucky enough to build brands across a range of industries such as FMCG, Telco, Tourism, Finance, Consumer Electronics in multiple countries and cultures such as Lithuania, Japan, USA, Australia, UK and Ireland. I’m just as comfortable with an integrated comms plan vs a digital only plan. Being more digitally focused over the past few years I have sharpened my performance marketing skills as well as blending in my traditional brand planning skills to ensure Superdrug is at the fore of the online Health & Beauty .com race. My teams describe me as a driver who gets things done. At the moment you’ll find me leading 3 high performing teams at Superdrug, part of the AS Watson, Group (the world’s largest Health & Beauty Retailer) delivering everything from day-to-day trade performance to longer term big bets such as Retail Media and Data Acceleration.

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Sam Wilkinson

Sam Wilkinson

Group Head of Retail Media
THE HUT GROUP

Tom Langley

Tom Langley

Customer Personalisation & Retail Media
THE JOHN LEWIS PARTNERSHIP

A passionate and energetic business leader with extensive experience in digital marketing and E-Commerce within Retail and FMCG brands. Adept at dealing with complex and interesting data sources, using customer data science to understand and improve shopper experience.

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Stacy Gratz

Stacy Gratz

Marketing & Sales Director
TESCO MEDIA AND INSIGHT

Stacy Gratz is Sales & Marketing Director at Tesco Media and Insight Platform. Most recently, Stacy was Global Media Director at Bacardi where she led global media and connections strategy across the Bacardi portfolio of brands (Grey Goose, Bombay Sapphire, Dewars, Martini, and Bacardi). Prior to that, Stacy was Global Client Lead at Starcom working on brands including Mars Wrigley and Visa Europe. Stacy moved to London in 2012 with American Express as VP, Digital Partnerships and Development. In that role she led marketing initiatives for some of Amex’s most exciting digital partnerships. Stacy was also a Marketing Director at American Express in NYC where she was responsible for leading digital activations for the company’s US brand campaigns and sponsorships. Stacy began her career at WIRED Magazine in New York City and graduated from New York University. When she’s not working, Stacy enjoys spending time with her family and travelling as much as possible.

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Dean Harris

Dean Harris

Head of Co-op Media Network
COOP

Dean is a dynamic marketing leader with over 15 years of experience spanning B2B and B2C markets, previously holding roles in advertising, loyalty, CRM, trade planning, brand management, and customer strategy.

His career started in advertising, working at McCann Erickson across their global B2B client portfolio. Now at Co-op, Dean has spent more than a decade driving the performance of Co-op’s grocery and life services businesses in a variety of customer & commercial functions.

As the Head of Co-op Media Network, Dean is responsible for growing Co-op’s convenience-focused media business. Partnering with advertisers to leverage Co-op’s scale, media attention, and first-party data to make purchase decisions easier for shoppers.

As Co-op Enterprise Person Data Owner, Dean is also trusted to safeguard customer interests whenever their data is shared, moved, and used.

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Nur Eral

Nur Eral

European E-commerce Brand Experience Specialist
THE CLOROX COMPANY

Passionate about leveraging the power of eCommerce to shape exceptional customer journeys. A track record of success in boosting online sales, enhancing brand presence, and optimizing digital strategies. Let’s connect to explore new possibilities and opportunities in the dynamic world of eCommerce

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Nicole Pilkington

Nicole Pilkington

Global Head of eCommerce Acceleration
BARILLA GROUP

As a Global leader in digital commerce I enjoy bringing the sales and marketing organisation on the digital journey through a data-led, shopper first mindset. My experience spans global, regional and local roles with a focus on; eCommerce strategy development, capabilities, digital shelf measurement, digital media planning and brand ownership. I enjoy sharing and presenting my insights and experiences at international conferences, as well as learning and hearing from fellow experts in the field.

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Stuart Heffernan

Stuart Heffernan

Global E Commerce Leader
PERNOD RICARD

20 years’ experience in Grocery E-commerce & Digital Marketing, combined with understanding of Digital grocery Shoppers. Industry leading knowledge of the impact of Ecommerce & digital on the grocery industry. Enthusiasm, resilience and a drive for results has ensured consistently strong business performance in FMCG & Ecommerce sector. Specialties in Retail Media, Outdoor Media, Online, Ecommerce/Etail, Sales and behaviour Analysis, Online Metrics, Negotiation with UK Grocery Multiples and Tesco/Sainsburys/Asda.com.

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Raj Redij-Gill

Raj Redij-Gill

Consultant
Retail Media

Raj is an accomplished Retail Media consultant & strategist with over 20 years of experience across the digital media ecosystem.
Raj has an impressive track record across both the buy & sell side in the retail media network (RMN) sector, having successfully set up the first generation of a UK supermarket RMN, developed RMN strategy for a multi-billion pure play ecom retailer, guiding a global pet nutrition brand with their RMN marketing strategy and is currently assisting one of the world’s largest discounters with their global RMN strategy.
His extensive experience spans across launching programmatic trading desks, enterprise search, and leading digital marketing efforts for top-tier brands like Warner Bros UK, PayPal, HP etc.
Raj’s expertise in digital media, coupled with his strategic insights, make him a sought-after consultant in the retail media network and digital marketing arenas.
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Jayesh Rajdev

Jayesh Rajdev

Controller of Advanced Advertising
ITV

Jay joined ITV 3 years ago as Controller of Advanced Advertising to drive the rollout of Planet V, and more recently, spearhead all aspects of addressable innovation and solution development under AdLabs, which in 2023 rolled out Matchmaker, their retail media solution with Boots and Tesco. Prior to ITV, Jay held numerous ad-tech roles, most notably at Videology, where he led EMEA Brand Solutions, marketing and customer engagement, after starting his career with an 18-year stint at MediaCom.  Jay also sits on the leadership committee of Media For All. Now with more than 1000 members, MEFA was established to help recruit, retain, and develop Black, Asian, and ethnic minority talent in the UK media industry.

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Sofia Reguero Diez

Sofia Reguero Diez

Digital Media Director – EMEA
OMD

As a Digital Media director at OMD EMEA, I lead a team of search, programmatic and retail media specialists. With over 6 years experience in the digital marketing industry, I have a proven track record of delivering successful campaigns and strategies for a diverse portfolio of clients across various sectors and geographies. My core competencies include strategic channel planning and activation excellence. I am also an ecommerce specialist, experienced in managing multi-million retail media budgets. I excel at building and maintaining relationships with key stakeholders and media owners, as well as identifying and leveraging new opportunities and trends in the digital landscape. I am passionate about driving innovation, growth and efficiency for OMD and its clients, while ensuring the highest standards of quality and performance. Committed to positively provoking those around me and challenging the status quo.

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Paul Skeldon

Paul Skeldon

Editor
INTERNETRETAILING

Paul Skeldon is a freelance retail, telecoms and technology journalist and analyst, specialising in mobile, marketplaces, media and the metaverse. He is currently one of the editors at InternetRetailing.net, the leading online news source for the retail industry, a research analyst at RetailX and managing editor of Telemedia-news.com, the leading news service for the value-added telecoms market globally. His first book – M-commerce – was published by Crimson Business Publishing in 2011. His second – the DIY Guide to eCommerce – was published in 2017. Paul also regularly ghost writes blogs, white papers and ebooks across a range of subjects from ecommerce, to logistics to telecoms and media. He is also managing director of video and podcasting content creation company, Videobaby Media, and has worked with numerous brands and publishers to produce video and audio content.

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Katie Searles

Katie Searles

Editor
INTERNETRETAILING

Katie Searles is Editor of InternetRetailing and DeliveryX and a B2B journalist who has covered topics including the last-mile, urban logistics, zero-emission trends and technology, as well as robotic innovations. Katie also worked as a broadcast journalist for radio stations covering the east coast of Scotland and BBC London. Additionally, she has chaired both in-person and virtual conferences.

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Steve Mader

Steve Mader

Global Head of Commerce
PHD MEDIA

Leading the Commerce function for PHD & also shepharding EMEA commerce capabilities for Transact EMEA. All within the Omnicom network of agencies and partners. Experienced Digital Commerce leader that loves getting hands dirty when building teams that create eCommerce growth capabilities for leading brands. Extensive history in eCommerce/Shopper/Retail Insights combined with commercial accomplishments across global brands, eCommerce analytics startups, leading Insights teams & spinning up consulting practices

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Nicole Kivel

Nicole Kivel

Managing Director Enterprise, Northern Europe
CRITEO

As Managing Director Enterprise, Northern Europe at Criteo, Nicole oversees Criteo’s robust suite of products, maximising monetisation programmes for large enterprise clients across the region. In her career Nicole has managed some of the largest retailer relationships across Europe, including Sainsbury’s, ASDA, MediaMarkt, and Leclerc as they strengthened and expanded their retail media strategy across EMEA. An early evangelist of retail media, Nicole launched HookLogic Sponsored Products to the European market – HookLogic was subsequently acquired by Criteo in 2016.

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Simon Piper

Simon Piper

VP of Sales and Customer Success
SKAI

Simon Piper is VP Sales & Client Success EMEA. Simon and his team are responsible for managing all existing clients in the region and ensuring they are empowered to use Skai to deliver against their goals. Simon joined Skai in 2019 to broaden his expertise in the Search space and led the Holding Company Agency relationships in the region before transitioning into a wider role. Prior to joining Skai, Simon was Group Head at Sizmek for five years, having worked client side for 15 years prior to that in digital marketing roles both in the UK and US.

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Ben Foulkes

Ben Foulkes

Commercial Director
EPSILON

Greg Deacon

Greg Deacon

VP of Retail Media, Groups & Business Development
SNAPPY SHOPPER

Greg Deacon has a diverse work experience spanning over several companies. Greg currently holds the position of VP of Retail Media, Groups & Business Development at Snappy Shopper. Prior to this, he was Chief Customer Officer at Jisp from February 2021 to February 2023. Before that, Greg served as the Chief Operating Officer at The Federation of Independent Retailers (NFRN) and at Camelot, where he held the roles of Head of Field and National Sales Manager. Greg has a strong background in sales and marketing, including senior roles at News UK & The Telegraph.

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Elton Ollerhead

Elton Ollerhead

Director – Media Group
ASOS

I build organisations and teams in the media and advertising industry (retail media / merchant media, digital advertising, radio, TV, CTV / OTT, print) for leading multinational media owners and retailers. I drive ads and sales revenue growth, proposition development (Ad Tech, audience targeting & measurement), CRM (sales), Go-To-Market planning & execution, and team recruitment, growth and development. Specialisms – 1P customer database advertising, Digital advertising, deal making, retail media / merchant media, full funnel digital marketing, programmatic advertising, recruitment and organisational design. I am passionate about enabling, developing and delivering impactful, targeted, innovative and effective multi channel, full funnel advertising for brand and business growth.

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Alex Prouhet

Alex Prouhet

Independent
Expert

Alex Prouhet has been a digital marketer since the time he started his own company out of university and promoted it using social media. Passionate about where measurement, experience and emotion intersect within marketing, Alex began his career in media at Publicis where he rose to lead teams in production, ad operations, and analytics, working with brands such as Kraft Heinz, Airbnb, Samsung, Reckitt and Deliveroo.

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Sam Knights

Sam Knights

CEO
SMG

Sam Knights is a marketeer who grew up in the brand marketing world of P&G developing brands such as Duracell, Braun and Gillette in the UK and Western Europe. With a passion for brands and retail, but frustrated at the disconnect between retailers and brands, Sam moved agency side in 2012 and has since held senior Director positions within SMG culminating in his appointment as Chief Executive Officer of SMG in 2020.

Since his appointment as CEO, Sam has led SMG – an international grouping of three award winning agencies to lead connected commerce marketing – to enable the potential of brands and retailers to work closer together to improve shoppers’ experiences and, as a result, deliver brilliant business results.

SMG and its subsidiary agencies brands Threefold, Capture & Plan-Apps work with 95% of the top CPG brands and operate leading Retail Media Networks in partnership with Walgreens Boots, The Co-op, Morrisons, Asda, & The Very Group.

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Ian Jindal

Ian Jindal

Editor in Chief
INTERNET RETAILING

Ian Jindal is a consultant, publisher and advisor in eCommerce and multichannel retail. Ian cofounded and is Editor in Chief of InternetRetailing, providing insight and research for Europe’s etailers and multichannel retailers – www.internetretailing.net. To underpin the analysis Ian co-founded RetailX, researching performance in multichannel retail, brands and vendors. In 2015 we launched the UK Top500 ranking of retailers (IRUK) and in 2016 the first performance-based ranking of European’s retailers (IREU) – www.internetretailing.net/iruk and www.internetretailing.net/ireu. Ian’s retail clients include Selfridges, House of Fraser, Marks & Spencer, John Lewis, Asda, Couturelab, Waitrose, De Bijenkorf, Kering, Disney, IKEA, Walgreens Boots Alliance and VF Corporation (Timberland, The North Face, Vans etc). Previously Ian was Group eCommerce Director at Littlewoods Shop Direct, and Head of Online Operations at the BBC. Ian founded the European eCommerce Forum, is an Advisor to eCommerce Europe and authored the UK’s first MSc in Internet Retailing. Ian’s skills encompass technology (Chartered IT Professional, Chartered Fellow of the British Computer Society), marketing, commerce and finance (Chartered Accountant) and business-wide innovation.

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Colin Lewis

Colin Lewis

Director
RETAIL MEDIA WORKS

Multi-award-winning international marketer, speaker, and consultant Colin Lewis has over 25 years of hands-on international experience. An adviser and active investor in eCommerce businesses, he ran his first eCommerce website in 2006, turning over £100m. Colin provides advice to international blue-chip brands in FMCG, travel, tech, sports and eCommerce. He has worked with iconic brands such as 1181188 and Thomas Cook as well as eCommerce and tech start-ups. As a coach, advisor, and educator he accumulates over 100 teaching hours a year in the UK, Ireland, Spain, and Dubai. Colin Lewis’ clients include Unilever, Philip Morris, Dyson, Samsung, Kingfisher (B+Q, Castorama), Britvic, TK Maxx, Growth Foundation, Bayer, Europcar, Facebook, Instacart/WARC, Experian, and SAP. Colin has been a writer and columnist on MarketingWeek Magazine since 2015. Colin is the Author of the Best Practice in eCommerce report (54,000 word /160-page guide) and eMarketplaces Best Practice (48,000 word, 100-page guide). Colin is the Founder and Programmer of DMX Dublin, the largest marketing conference in Ireland since 2013, he has an MBA and MSc in Marketing and is a Fellow of the Marketing Institute of Ireland.

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Courtney Hopkins

Courtney Hopkins

Vice President of Strategic Partnerships
ROKT

Courtney is the Vice President of Strategic Partnerships for Rokt in Europe. She is a senior retail media leader with over 8 years of experience working with retailers, brands, and agencies in the US and EMEA. She has also consulted top global retailers on how to build and scale a full-funnel Retail Media business before retail media was a buzzword. Proven expertise in integrating technologies, product roadmap development and go-to-market strategy.

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Ambre Carrayrou

Ambre Carrayrou

Senior Business Developer
MIRAKL ADS

Ambre Carrayrou, the Global Senior Business Development Lead at Mirakl Ads, brings over eight years of experience from P&G, TikTok, and Amazon. Ambre leverages her extensive industry expertise to partner with leading brands, enhancing their market visibility and improving customer experience through strategic advertising on retail media networks.
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Lars Djuvik

Lars Djuvik

CSO
CREALYTICS

With over 25 years of sales and leadership experience in advertising, Lars is a proven revenue leader, team builder, and advisor specializing in Retail Media, Digital Marketing, and Performance Advertising. He has played a pivotal role in guiding several technology companies to critical growth milestones by developing and executing effective go-to-market strategies for both emerging startups and established networks.
As the CSO at Crealytics, Lars oversees the global Retail Media and Performance Revenue org, serving some of the world’s largest retailers, brands, and digital marketplaces. He developed & leads a world-class team across EMEA, USA, LATAM, APAC, and the Middle East. His mission is to support his team and assist retailers in leveraging data and technology to drive innovation and profitability in a fiercely competitive and dynamic landscape.
Married with two teenagers, Lars resides just a few miles north of Chicago, Illinois. He loves playing music, skiing, and cooking, having worked in restaurants from ages 14 to 22. He is an Eagle, BSA, and serves on a Committee for his village.
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Chris Riegel

Chris Riegel

CEO
STRATACACHE

Chris Riegel is the CEO and Founder of STRATACACHE, a global group of complementary technology companies that provide advanced digital signage, marketing technology and consumer insight solutions to the world’s leading firms. Based in Dayton, OH, Chris is an often-quoted speaker on technology and business, and a subject matter expert on topics ranging from the future of the customer experience to emerging artificial intelligence and next generation computing and digital display technology. Chris believes in a strong company ethos that attracts, motivates, and retains the best and brightest with a culture that is more than a 9 to 5, supporting multiple charitable causes.

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Thibaut Munier

Thibaut Munier

COO & Co-Founder
NUMBERLY

Thibaut Munier is the Co-Founder and co-CEO of Numberly (1000mercis Group). He is passionate about Relationship Marketing and Datamining and is an internationally recognized expert in Data Collection, Analysis, Protection and Activation in the context of strengthened privacy policies in digital media. Thibaut is a strong proponent of the Open Internet and he frequently gives talks about CRM and Media topics at major academic or industry conferences (AppNexus Summit, RampUp, Stanford Executive Program, Harvard Retail and Luxury Goods Conference…) and for other companies. Thibaut is a graduate of the EM Lyon Business School, holds an MBA from the University of Texas at Austin and a Masters of Research in Datamining from the University of Dauphine in Paris.

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Amanda Rancourt

Amanda Rancourt

Director of Commerce Media Strategy
KODDI

Amanda Rancourt is the Director of Commerce Media Strategy at Koddi, where she guides retailers and publishers in unlocking the potential of their audiences and advertising inventory. Her work focuses on creating robust commerce media portfolios that drive significant revenue growth. Bringing extensive expertise from roles spanning media, adtech and traditional retail marketing, Amanda brings a wealth of expertise in developing cross-channel solutions and scaling product portfolios to maximize profitability.

Amanda’s strategic approach centers on leveraging market insights and understanding current trends to optimize the bottom line for partners and clients. Her proven track record in conceptualizing and implementing innovative commerce media strategies has consistently expanded inventory and driven revenue growth.

 

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