Overview and themes for 2027
Europe's largest retail media event has a new name. Retail MediaX becomes Commerce MediaX: the same show, expanding from a position of strength into the wider set of channels now competing for the same advertiser budgets.
Retail MediaX is becoming Commerce MediaX
Retail media has grown into Europe's premier event category, but this is a fast-moving sector. From 2027, Retail MediaX expands from a market-leading position to become Commerce MediaX. More than a name change: it reflects the wider set of channels now competing for the same pool of advertiser budgets.
The assets that drive retail media were never retail-exclusive. First-party transaction data, high-intent audiences and the ability to connect ad exposure to an actual purchase belong to airlines, hotels, banks, payment companies and delivery platforms too. Booking.com, Expedia, Marriott, Chase, PayPal and Uber are already monetising them.
Retail, FMCG, travel, hospitality, media and finance. One commerce media conversation.
Commerce MediaX 2027 takes place at the new London Olympia ICC — seven tracks and a senior Think Tank: a curated cross-sector room of commerce media leaders.
Five vectors
Seven tracks and a closed-door Think Tank
Scale & Performance
RMX1 · 800 seatsRetail media's proven core: established networks, budget capture, growth at scale, benchmark performance. The room for what already works and how to get more of it.
Optimisation & Operation
RMX2 · 300 seatsThe operating discipline behind retail media: ad ops, campaign and inventory management, org design, agency and brand workflows. The "how do you run this well?" room.
Innovation & New Channels
RMX3 · 160 seatsWhere retail media is breaking new ground: new formats, channels, business models and partnerships. The leading edge of the wavefront.
FMCG
Dedicated track · 100 seatsRetail media through the FMCG and brand-owner's eyes: cross-retailer budget allocation, in-housing versus agency, measurement standardisation.
CTV
Dedicated track · 100 seatsHow operators use CTV to deliver marketing effect, and how it's integrated into the total marketing mix alongside retail media.
DOOH
Dedicated track · 100 seatsHow digital out-of-home is converging with retail media's data and formats: in-store and high-street screens to airports, transport and sporting events.
Hyperlocal
Dedicated track · 100 seatsHow commerce media reaches the last few metres and moments of the journey: delivery bikes, cabs, transport, locations.
Think Tank
Closed door · 60 seatsSenior, cross-sector discussion anchored to the wavefront theme as a whole. Invitation only, Chatham House rules.
Beyond the main stage: how delegates engage
Who's in the room.
Every sector and job title below attended Retail MediaX 2026.
Grouped from the 766 distinct job titles registered in 2026.
A genuinely European event
17% of 2026 delegates were international, across 23 countries — the real reach behind the "Europe's largest" claim, not a UK crowd with a European name.
Don't take our word for it.
"We really appreciated the warm welcome. It was an inspiring event with strong content and valuable conversations. We're leaving London with a lot of energy and will definitely encourage more of our people from the Netherlands and Belgium to join next time."
"The Retail MediaX show in London was the best one-day conference I've ever attended across EMEA. The quality of attendees, content and overall structure enabled several productive conversations with potential and existing partners. As a result, we will continue coming back."
"What I would say is great about this event is that it started off maybe UK-focused, but now we're seeing it to be very international, which is brilliant. I'm hearing great insights from the top brands in Greece to companies in Germany, France, Spain and Portugal."
"This is the one that everyone in the commerce media and retail media industry comes to, because they know all of their colleagues are going to be there. This is the event in this new emerging industry — the one that you can't miss in the calendar."
"Retail MediaX gathers people from different countries and different parts of the industry. It's a great platform, very targeted, great quality of people, and amazing conversations."
Who should sponsor
One commerce media budget line, several events asking for it. If your buyer is a senior commercial leader deciding where commerce media budget goes next, across any sector, they are in this room.
The full brochure sets out every partnership package — headline, track, keynote and panel sponsorship, 48 exhibition stands, 1-2-1 meetings, the report and the pre-event dinner — with what's included and what each costs.
Download the Commerce MediaX 2027 Event and Partnership Brochure
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