Retail media exploded in 2025. Everyone got in on the act — retailers scaling networks, brands upping budgets, agencies chasing their slice, and tech platforms promising to fix it all. But beneath the noise, the real questions remain: what actually drives results, and where is this going?

The Retail Media Almanac 2025 brings together eight standout pieces of analysis that cut through the confusion. From agentic commerce and AI shopping agents to incrementality, Q‑commerce, super apps, in‑store media, and the problem with ROI as a metric — this is the thinking that moved the industry forward.

You’ll also find fresh perspectives from the sharpest voices in the business, including Andrew Lipsman, Skye Frontier, and leaders from Co‑Op Media, Mirakl, and Lumen Research — backed by insight from names like Kahneman and Byron Sharp.

Whether you’re refining strategy, resetting measurement, or rethinking your career in retail media, this is the go‑to playbook for 2026. Fast to read. Hard to ignore. Built to last.

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