Stream 1 dives into the heart of subscription success. Navigate complexities: customer onboarding, conversion optimisation, churn mitigation, and personalised experiences. Craft strategies to acquire and retain subscribers in the evolving subscription realm.

>Building and nurturing communities of engaged subscribers aligned with your business mission

>Turning loyal customers into brand advocates to drive referrals and deliver rapid growth

>Collecting and utilizing subscriber data and feedback to inform product improvement, development and innovation

FIRESIDE CHAT

PLENARY KEYNOTE

The SubscriptionX 2024 Report comes to life on stage at SubscriptionX for the first time. With the increasing prevalence of digital subscriptions and a growing demand for online services, businesses need to explore innovative approaches to attract and keep customers. Success in this market will be achieved by those companies that can develop scalable and robust subscription models while ensuring they don’t alienate their subscribers. Customisation has become increasingly important, with many subscription services offering add-ons and free trials in order to attract and retain subscribers. Seamlessness is also a priority and successful subscription providers are those speaking to these needs directly.

This session, based on the latest sector and market information, looks at the key trends in this market, from customisation options to alternative payment methods, what’s driving customer behaviour and the leading players in the innovations that speak to this behaviour.

In addition to our own research, we’ve asked some of the leading subscriptions specialists to share their market knowledge and offer insights into the latest developments; what’s working well, the key challenges for the sector and what’s next for subscriptions.

PANEL DISCUSSION

>Why retention is king: Discover why a strong retention strategy is the cornerstone of subscription business success

>Going global with subscriptions: Uncover key learnings around the cultural nuances of subscription models across geographies and how to adapt strategy accordingly

>Measuring retention success: Explore the key metrics for tracking retention progress, and the impact of retention strategies on CLTV and churn rates

>Cancelling your cancellations: Dive deep into how to optimise cancellation flows and personalise win-back campaigns to maximise retention

STREAM KEYNOTE

>Exploring the key strategies that have enabled The Telegraph to meet their ambitious target, from ensuring the agility and responsiveness of their subscriptions technology to managing the balance of new subscriber acquisitions with the retention and ongoing engagement of existing customers.

>Simultaneously building, reacting and adapting the subscriptions model in the face of unprecedented news cycles, changeable patterns ofengagement and the resulting high and low traffic points.

>Strategies for future growth – using a customer centric approach across the entire subscriptions life-cycle to enhance retention and engagement and respond to changing customer needs.

FIRESIDE CHAT

>Adapting to economic uncertainty – revisiting your acquisitions strategy to meet changing customer needs

>Leveraging data to identify key subscriber segments and understand changing customer behaviour to optimise your acquisition marketing

>Creating a compelling proposition to attract subscribers even when budgets are tight

>Diversifying acquisition channels – identifying the right mix of channels and content to reach new customers demographics and markets

PANEL DISCUSSION

When it comes to gaining a competitive edge, product differentiation is often the preferred approach. But many businesses are seeing the benefits of taking creative approaches to pricing, too. Learn from businesses that are using Stripe to make pricing a true differentiator in creating value.

STREAM KEYNOTE

>Harnessing the power of customer loyalty to create repeat buyers and brand advocates

>Using data-driven insights to inform your retention strategy and strengthen customer relationships

>Ensuring a flexible, customer-centric approach to reduce involuntary churn

>Delivering exceptional customer experiences and building subscriber communities to enhance brand loyalty

PRESENTATION

>Using data to create and refine personalised onboarding journeys aligned with customer needs

>Utilising automation tools to streamline and scale onboarding processes cost-effectively

>Communicating your value proposition to enable customers to fully utilise their subscription and reduce the likelihood of cancellation

>Balancing flexibility and self service options with customer support

PANEL DISCUSSION

Put your questions to our panel of Founders as they discuss the critical inflection points for their subscription businesses.

ROUNDTABLES

Official Afterparty

17.00 – Networking Drinks | Spring Festival Exhibition

17.30 – Clay’s Bar | Virtual Shooting | 55 Moorgate London EC2R 6LL | RSVP Here