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Recurring grows when brands get the fundamentals right: using data to drive retention, giving customers control instead of locking them in, and expanding value beyond the base subscription. In this threenote, our speakers share three practical angles on how to strengthen recurring income without chasing growth at any cost.
The threenote will be followed by a 15-minute Q&A with all three speakers.
AI, Zero-Party Data and Hyper-Personalisation
As third-party cookies disappear, subscription data becomes increasingly valuable. Subscriptions provide a logged-in environment where brands collect both behavioural data (what customers do) and zero-party data (what customers tell you they want). Brendan Coelho explains how leading brands use AI to turn this data into hyper-personalised experiences - transforming subscriptions from recurring transactions into personalised concierge services.The Control Paradox: Rethinking What Keeps Subscribers Loyal Coming Back
Every subscription playbook says lock customers in. But some of the fastest-growing retail subscription brands are doing the opposite: giving subscribers full control to pause, skip, downgrade, or walk away. Discover why control, not commitment, is the new retention strategy.From "Set and Forget" to "Active Curation"
The biggest threat to recurring revenue is the "subscription graveyard", unused products piling up under sinks. Heads of eCommerce and Digital are shifting toward flexible consumption models. This isn't just about skipping a month; it’s about using AI to predict when a customer actually needs their next shipment. The goal is reducing "subscription fatigue" by giving the customer total control over the cadence.
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Many subscription businesses optimise acquisition and ignore everything after it. This session maps the full subscriber lifecycle — onboarding, engagement, renewal, recovery — and shows where the overlooked performance gains actually sit.Sponsored by:
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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Sector insights: The latest report findings, key trends and analysis into the Subscriptions Market
This session, based on the latest sector and market information, looks at the key trends in this market, from customisation options to alternative payment methods, what’s driving customer behaviour and the leading players in the innovations that speak to this behaviour.
In addition to our own research, we've asked some of the leading subscriptions specialists to share their market knowledge and offer insights into the latest developments; what's working well, the key challenges for the sector and what's next for subscriptions.
Sponsored by:
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You've built a subscription business. Now what? We examine how businesses identify, package and sell additional recurring revenue layers that customers will actually pay for, using The Economist Group's move beyond content into B2B services as a case study in strategic expansion.
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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If you could design a recurring revenue business from scratch, what goes on the planning list? The product architecture, pricing logic, tech stack and operational foundations. Plenty here for companies adapting existing models, too.
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A practical look at how top retail brands use brand building and performance marketing together to drive recurring revenue outcomes, from efficient acquisition and conversion through to stronger retention and lifetime value
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Beyond acquisition and conversion lies a revenue problem most retail subscriptions ignore: involuntary churn. When payment infrastructure fails, willing customers disappear without warning. This panel reveals how leading retail brands treat payment performance as a strategic priority, recovering billions in revenue that competitors write off. Learn why the path to sustainable recurring revenue now runs through your payment stack.
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Pricing isn't just about what you charge. It's about how you structure tiers, package features, and protect margin whilst giving members clear reasons to stay and upgrade. This session reveals practical pricing frameworks that work across subscription models: when to use good-better-best, how to balance accessibility with exclusivity, and which packaging decisions actually move retention and lifetime value.Speakers
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Membership only works when customers feel they're getting more than a transaction. That can come from access, belonging, service, experiences, or ongoing value that's easy to use and hard to replace. This threenote looks at what makes community and membership models stick, and how brands build relationships that last beyond the first cycle.
The threenote will be followed by a 15-minute Q&A with all three speakers.
Retention Through Utilisation
Membership retention often depends less on perks and more on usage. Tom shares how membership organisations create reasons to stay through experiences people actively use—building value through repeat participation, not passive benefits.Membership That People Stay For
Membership is a promise you have to keep delivering on. Justine explores what strong membership propositions get right, using examples from disruptive podcast network Goalhanger, showing how membership value tightens as competition increases and attention shifts.Radical Customer-Centricity: Building Loyalty Through Everyday Value
How Nutracheck keeps customers engaged over time by making the product feel useful, personal and easy to stick with, turning 'daily habit' into a membership proposition with long-term loyalty and retention.
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Your members are already engaged and trusting. So why is the membership fee your only revenue line? This session looks at how to build premium tiers, paid services, partner deals and commercial extensions that grow revenue without growing the member base.
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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The strongest membership models aren't built on paywalls or exclusive access - they're built on purpose, identity and belonging. This panel examines how brands create relationships people voluntarily invest in: The Guardian's supporter model where readers pay despite free access, Marquee TV's specialist arts community, and retail membership brands that create genuine connection. Learn how purpose-driven positioning, clear audience focus and consistent value delivery create membership revenue that's resilient precisely because it's chosen, not forced.
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Most businesses treat subscriptions as recurring transactions. The ones that win treat them as ongoing relationships. This session explores the mindset shift required to build true membership models: designing for retention from day one, creating ongoing value that compounds over time, and building systems where members feel invested in staying, not just paying.
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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Too often, we see membership teams run on renewal rates and instinct. The best use predictive analytics and real-time data to spot churn early, personalise the experience and identify which benefits actually drive retention.
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The most successful DTC brands are moving toward a hybrid approach. This blends "Replenishment" (getting the same coffee every month) with "Membership" (paying for access, free shipping, and exclusive drops). Amazon Prime-style perks for DTC brands. How to charge for "access" rather than just "stuff."
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How bundling across your own products and through external partnerships can unlock new audiences whilst protecting value, pricing integrity and recurring revenue performance.
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Sports brands don't sell products - they sell identity. Fans don't just buy, they belong. Chris Duncan explores what brands can learn from how sports properties build loyalty: creating tribes around shared passion, turning emotional connection into recurring revenue, and designing membership models where customers define themselves by what they subscribe to, not just what they consume.Speakers
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Loyalty isn't built with points alone. It's built when customers come back because the value is clear, the experience feels reliable, and the brand becomes part of their routine. This threenote looks at three practical loyalty engines: circular models that create re-engagement loops, livestream shopping that builds trust, and gaming mechanics that drive sustained participation.
The threenote will be followed by a 15-minute Q&A with all three speakers.
Circularity as Loyalty
Recommerce and rental aren't just sustainability plays—they can drive repeat behaviour and strengthen retention. Drawing on senior retail leadership at brands including Lulu Guinness and URBN (Free People), John Sadeghipoor unpacks how circular models can behave like loyalty systems: creating re-engagement loops, lowering reacquisition costs, and lifting lifetime value.Live Shopping Meets Loyalty
Live commerce is moving from novelty to loyalty channel. Learn how brands use livestreaming to build trust, drive repeat purchasing, and turn attention into customers who come back again.The Future of Loyalty is Played, Not Earned
How to use game mechanics (streaks, challenges, badges, and "mystery unlocks") to keep customers opening your app or emails between purchase cycles.
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Loyalty programmes generate vast first-party data. Most of it is wasted. This session examines what AI is actually delivering for loyalty teams now — predicting lapse, personalising rewards in real time and recovering revenue before it's lost.
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Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
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Most loyalty programmes are just disguised discount schemes. How about something exploring how brands can build Emotional Loyalty through storytelling, shared values (sustainability/ethics), and exclusive access that can't be bought. Shift from "Spend $10, get $1" to "Identify as a member of this community.
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Loyalty isn't built on rewards programmes or engagement tactics - it's built on customers actually understanding why they should stay. Kunle Campbell shows how complexity quietly erodes retention: unclear value propositions make customers question renewals, confusing benefits reduce utilisation, and friction creates reasons to leave. Learn why the clearest propositions generate the strongest loyalty and highest lifetime value.
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Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
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Single-brand loyalty is hitting its ceiling. Customers belong to 19 programmes but use fewer than half. The brands breaking through build partnership models that extend value across complementary brands, creating ecosystems customers don't walk away from.
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When every brand claims authenticity and AI floods channels with content, trust becomes the differentiator. This panel examines how subscription businesses earn and protect customer trust through transparent communication, reliable delivery on promises, and consistent value. Learn what drives loyalty when customers are sceptical, distracted, and one click away from leaving.
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Why delivery performance and returns experience shape retention and loyalty, and how 'back-office' operations can become loyalty features customers feel.
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When marketing, product, tech, and operations operate in silos, there is a real risk that it could jeopardise not only acquisition and retention, but also brand experience and growth. This session examines what it takes to align internal teams around subscription outcomes: the structural fixes, the communication shifts, and the incentive changes that turn fragmented departments into a commercial engine that drives sustainable recurring revenue and customer loyalty.
