){kind=logo}
){kind=logo}
-
A sharp, three-angle session followed by audience-led Q&A and real subscription examples.
Bringing together the levers that matter in 2026 — customer value, retention focus, and flexible pricing — to show what truly keeps people paying in a sceptical market.
The New Rules of Customer Value: How brands reframe loyalty around everyday usefulness, trust, and moments that actually matter — and what to prioritise when expectations rise but budgets don’t.
Why Radical Customer-Centricity is Your Only Sustainable Growth Strategy: Competitors can copy features and pricing, but not a culture built around real customer outcomes. Daniel Hutson, Managing Director of Nutracheck, shares how the UK’s leading nutrition-tracking subscription has sustained growth and top satisfaction scores by staying obsessively close to its members. He’ll outline the practices that make customer-centricity a defensible strategy — from year-round human support and authentic brand voice to hard-to-copy data, tight feedback loops and a clear focus on solving actual customer problems.
The Rule of One: Why churn starts long before cancellation flows — and how one clear offer, one clear value promise, and one simple path to “yes” sets the foundation for retention and higher lifetime value.
-
Sponsored by:
-
Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
-
The latest report findings, key trends and analysis into the Subscriptions Market.
This session, based on the latest sector and market information, looks at the key trends in this market, from customisation options to alternative payment methods, what’s driving customer behaviour and the leading players in the innovations that speak to this behaviour.In addition to our own research, we've asked some of the leading subscriptions specialists to share their market knowledge and offer insights into the latest developments; what's working well, the key challenges for the sector and what's next for subscriptions.
Sponsored by:
-
How brands use first-party data and lightweight AI to shape timing, offers and product experience — without overwhelming the customer.
-
Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
-
Loyalty programmes promise retention. The challenge is proving where retention actually drives profit. This panel looks at the commercial levers behind loyalty performance — how targeted value lifts spend without destroying margin, how loyalty data shapes pricing and product decisions, and how to track impact beyond points and redemption rates. Clear lessons for anyone building recurring revenue.
-
Not every subscription fits “mission-driven”, but where purpose is real—wellness, sustainability, lifestyle identity—it deepens usage and lowers churn.
Moderator
-
Short-term plans, pause models, and flexibility that reflects real behaviour — boosting conversions, reducing cancellations, and building trust in an era of constant switching.
-
Three sharp perspectives on capturing attention, turning engagement into habit, and packaging value people will pay for — followed by audience Q&A.
As formats, platforms and behaviours shift, this session digs into the models and tactics that unlock subscription value in 2026.
The Shifting Economics of Attention: Audiences move fast across feeds and formats. Media brands must follow the real attention signals and redesign value and pricing to match where time is actually spent.
From Players to Lifers: Gaming shows how engagement becomes loyalty. Progression loops, micro-economies and event-based content offer lessons for turning casual users into dependable revenue.
Lessons from News Bundling: Bundling isn’t about “more content”. It’s about clarity of value. News publishers are proving that simple, well-framed packages build habit and strengthen loyalty.
-
Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
-
AI is now shaping almost every part of the subscription lifecycle: personalisation, predictions, content and product recommendations, churn signals, dynamic pricing, customer service, and workflow speed. But the strongest results happen when AI and people work together. This session explores how teams blend machine-led intelligence with human judgment to build more relevant, more responsive and more valuable subscription experiences — at scale.
-
When product, editorial, marketing, and tech operate in isolation, you get slow innovation, a poor customer experience, and missed opportunities. Your paywall isn't the problem. Your organisation is. We dive into what to do about it.
-
Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
-
What it takes to convert “I like this brand” into “I belong with this brand," building recurring revenue opportunities
-
This panel looks at how different publishers — from national news to specialist and streaming brands — turn audience interest into subscription intent. We explore what “quality” and “trust” really mean in competitive markets, how editorial and product teams work together to shape moments of conversion, and why consistently delivering value is still the most reliable engine for both acquisition and retention.
-
In a world full of noise, quality shines through. Even more so as online content experiences are filled with AI slop. This session looks at how to create narratives that build habit, deepen emotional connection, and keep subscribers coming back. It’s about making every story matter to your audience, so leaving feels like losing something they value.
-
Three sharp views on reducing buyer doubt, proving value quickly, and making renewal the easiest decision in the room — followed by audience Q&A.
As scrutiny rises and every purchase must justify itself, this session focuses on how B2B subscription products earn trust and longevity.
What Makes Renewal Feel Automatic: Show real value early. Embed into everyday workflows. Help users deliver better outcomes fast. When a product is doing an excellent job, renewal becomes a simple confirmation, not a negotiation.
AI, Automation & New Buyer Expectations: B2B users now want speed, reduced admin, and better insight, including in fields not previously considered as subscription-ready. This conversation shows how AI and automation reshape expectations and product delivery
Inside The Economist’s B2B Playbook: Products succeed when they fit how professionals work. This look at workflow integration, outcome measurement and user advocacy reveals why renewals strengthen over time.
-
Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
-
B2B events are moving beyond one-off attendance. This session looks at how organisers build ongoing membership layers—access, intelligence, community and services—that deepen engagement and create steadier, subscription-style revenue.
Moderator
-
We discuss turning expert insight, benchmarking and community into a subscription product that delivers clear value for B2B marketing leaders. We unpack the elements that create everyday utility, deepen engagement and turn a professional community into a commercial engine with strong renewal power.
-
Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
-
A practical look at how to tune packages, tiers and pricing so customers instantly see the value, conversions improve, and long-term retention and lifetime value rise. Without making upgrades feels forced.
-
Subscriptions are no longer “all-you-can-eat”. B2B buyers increasingly expect models that reflect real use: seats, consumption, credits, or metered services layered on top of subscriptions. This session breaks down where hybrid models work, where they fail, and how leading platforms structure them to strengthen renewals rather than complicate them.
-
Subscriptions are evolving quickly as AI, automation and workflow integration reshape how customers evaluate value. This session looks at the tech trends that will define 2026. From predictive renewal models to embedded analytics and the rise of “low-noise” user experiences, we outline what B2B leaders should watch, test and implement as subscription products mature.