2026 Agenda

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09:30
  1. 65 mins

    A three-angle session followed by Q&A.

    From recommerce and livestreaming to modern High Street loyalty models, this threenote shows how brands are turning repeat engagement into higher lifetime value — without leaning on discounts as the default.

    Circularity: Turning Recommerce and Rental into a Retention Engine
    Drawing on senior retail leadership at brands including Lulu Guinness and URBN (Free People), John Sadeghipoor unpacks how circular models can behave like membership—creating repeat engagement, lowering reacquisition costs, and lifting customer lifetime value.

    Live Shopping Meets Loyalty: Turning Streams Into Subscribers
    Live commerce is moving from novelty to channel. Learn how brands use livestreaming to build trust, drive repeat purchases, and convert audiences into members through content, community, and exclusive value.

    The High Street Retention Playbook: Making Loyalty Feel Like Value (Not Discounts)
    Discounting is easy. Durable loyalty is harder. In this threenote, a major UK High Street brand shares how it’s strengthening customer lifetime value through repeatable value delivery — from service and experience to smarter engagement and benefit-led loyalty. Practical lessons for brands looking to turn familiarity into frequency.

10:35
  1. 25 mins
    Sponsored by:
    r
11:00
  1. 60 mins
    Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
12:00
  1. 40 mins

    Sector insights: The latest report findings, key trends and analysis into the Subscriptions Market

    This session, based on the latest sector and market information, looks at the key trends in this market, from customisation options to alternative payment methods, what’s driving customer behaviour and the leading players in the innovations that speak to this behaviour.

    In addition to our own research, we've asked some of the leading subscriptions specialists to share their market knowledge and offer insights into the latest developments; what's working well, the key challenges for the sector and what's next for subscriptions.

    Sponsored by:
    Klarna logo
12:40
  1. 20 mins
    Competitors can copy features and pricing, but not a culture built around real customer outcomes. Daniel Hutson, Managing Director of Nutracheck, shares how the UK’s leading nutrition-tracking subscription has sustained growth and top satisfaction scores by staying obsessively close to its members. He’ll outline the practices that make customer-centricity a defensible strategy — from year-round human support and authentic brand voice to hard-to-copy data, tight feedback loops and a clear focus on solving actual customer problems.
13:00
  1. 60 mins
    Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
14:00
  1. 20 mins
14:20
  1. 40 mins

    Our panel breaks down the commercial levers behind loyalty performance. How targeted value lifts spend without eroding margin, how loyalty data shapes pricing and proposition decisions, and how to measure impact beyond points and redemption rates. Clear lessons for any business building recurring revenue and customer lifetime value.

15:00
  1. 40 mins

    Payment failure and checkout friction remain among the most avoidable causes of subscription loss. This session looks at how optimising payment flows — across markets, methods and renewal moments — can materially improve conversion, retention and lifetime value, without changing price or product.

     

15:40
  1. 20 mins
    Why churn often starts long before cancellation flows. Kunle Campbell shows how simplifying your proposition — one clear offer, one clear value promise, and one easy journey — sets the foundation for stronger retention and higher lifetime value.
16:00
  1. 60 mins
09:30
  1. 65 mins

    Three perspectives on how modern media brands turn attention into habit, and habit into paid loyalty. Followed by Q&A.

    From participation-driven gaming to next-gen streaming and purpose-led subscriber models, this session explores what’s driving retention in 2026.

    Why Gaming Builds Better Subscriptions Than Traditional Channels Ever Did
    Gaming sets the benchmark for subscriptions driven by participation. Drawing on leadership roles at Warner Music, Amazon and CNN, and his leadership investing in global gaming platforms at Griffin Gaming Partners, Tiago Correia unpacks the lessons other subscriptions businesses should apply from gaming.

    Beyond the AI Buzzwords: How DAZN Turns Data and Hyper-Personalisation into Subscription Lifetime Value
    A mere decade since launching in 2016, DAZN has grown to 20 million paying subscribers, 300 million viewers, streaming 100,000+ live events in the past year, generating $3.2 billion in revenues. Brendan Coelho shares how they turn customer data into personalised messaging at scale,  going beyond hype using AI to drive superior engagement and retention.

    Publishing
    Building Loyalty and Lifetime Value Through Purpose- and Values-Driven Subscription
    The Guardian shows how purpose-led organisations build subscription models that last by aligning mission, ethics and customer values—driving loyalty, boosting retention and increasing lifetime value without relying on discounting.

10:35
  1. 25 mins
11:00
  1. 60 mins
    Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
12:00
  1. 40 mins

    Niche doesn’t mean small in ambition. This panel looks at how specialist streaming and sharply targeted podcast networks turn focused audiences into loyal subscribers. From curation and brand trust to habit-building and retention, our panelists unpack why scale is not everything and how “super-serve defined communities offer an excellent route to lifetime value.

12:40
  1. 20 mins
    Sport has a built-in advantage: identity-driven loyalty. This session explores how clubs, leagues and sports media can convert fandom into recurring revenue through subscriptions, membership benefits, community, and retention-led experiences beyond matchday and merchandise.
13:00
  1. 60 mins
    Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
14:00
  1. 20 mins
14:20
  1. 40 mins

    Media brands are increasingly building distribution through strategic partnerships - from telco bundles and platform aggregation to multi-service packages. This panel explores how leading organisations design partnership economics that expand reach while protecting brand value and customer relationships. What makes a partnership worth doing, and how do you structure deals that work for both sides?

15:00
  1. 40 mins

    In a world of AI slush and misinformation, , trust in news brands has become and will remain one of the strongest drivers of subscription intent and long-term retention. This panel explores how leading news publishers build confidence and trust throughout the subscription lifecycle.

15:40
  1. 20 mins
    When product, editorial, marketing, and tech operate in isolation, you get slow innovation, a poor customer experience, and missed opportunities. Your paywall isn't the problem. Your organisation is. We dive into what to do about it.
16:00
  1. 60 mins
09:30
  1. 65 mins

    We hear how service businesses drive repeat use, retention, and ongoing value — followed by audience Q&A.

    As service businesses double down on subscriptions and memberships — and more brands add recurring service layers on top of products — we look at what keeps customers paying.

    When Everything Becomes a Service
    As more of the economy shifts from ownership to access, the winners won’t just be the businesses with the best features. They’ll be the ones that deliver value continuously, earn trust over time, and make customers feel looked after. What does the  Service Economy mean for your subscription business?

    The Value Layer That Keeps Customers Paying
     In service-led subscriptions, retention is built after the sale — through onboarding, usage, and ongoing value delivery. This threenote looks at what the best businesses do to keep customers engaged between key moments like sign-up and renewal, and how to design value people actually feel month after month.

    Pricing Strategies: Packaging and Price Architecture for Recurring Revenue
    Pricing is one of the biggest growth levers in any subscription, membership or service-led business — and one of the easiest to get wrong. In this session, Rory Sweeney shares how leading organisations think about price positioning, packaging, and value-based pricing in practice, with a focus on protecting margin while driving conversion, retention, and long-term customer value.

10:35
  1. 25 mins
11:00
  1. 60 mins
    Coffee, conversations, and connections. Use this time to meet partners, join your 1-2-1s, or simply recharge
12:00
  1. 40 mins

    Why delivery performance and returns experience are subscription service features, not back-office processes and logistics.

12:40
  1. 20 mins
    Content isn’t just marketing. In subscription and membership models, it’s part of the service, an ongoing value layer that helps customers get more from what they’ve paid for. Our panel discusses how brands use content to drive utilisation, build habit, and strengthen loyalty between key moments like sign-up and renewal. Learn what content actually changes behaviour, reduces churn, and turns customers into long-term advocates, and how you should think of content-as-a-service.
13:00
  1. 60 mins
    Networking continues over lunch - meet, connect, and exchange insights in a relaxed setting.
14:00
  1. 20 mins
14:20
  1. 40 mins

    This panel explores how brands like The Economist and others build enterprise products and services on top of their consumer businesses. From intelligence to tools, and subscriptions to memberships, our panelists share what it takes to package, price and sell those offers without diluting the core brand.

15:00
  1. 40 mins

    Our panel discusses what AI is genuinely changing in service businesses — and what remains expensive distraction. They include subscription considerations such as churn prediction, dynamic messaging, recommendation engines, pricing experiments. What works, what doesn't, and how to tell the difference before you spend the budget.

15:40
  1. 20 mins
    National Trust is one of the UK’s biggest membership-based service organisations. Tom North shares what “retention through utilisation” looks like. He will share perspectives about designing and running membership services that drive repeat use, build loyalty over time, and turn members into advocates.
16:00
  1. 60 mins