The opening keynote will reflect on a decade of building Perky Blenders – from a local coffee cart to a national subscription brand. Sharing lessons in growth, the role of community and customer loyalty, and how evolving consumer values, sustainability, and innovation will shape the next chapter of subscription success.

• Beyond Transactions: turning subscriptions into relationships with personalised and delightful offerings
• A Culture of Experimentation: fuelling sustainable growth by continuously testing subscription models
• The Subscription Growth Flywheel: optimising retention, monetisation, acquisition, and engagement to create a powerful flywheel effect

• From starting up to scaling up – lessons learnt
• Avoiding the “Death Curve” why getting your R number greater than 1 is so important.
• Leveraging tech – why reinvent the wheel?
• Increasing LTV – what every business can learn from the subscription model

• Proven strategies to convert trial users into loyal, long-term customers
• Techniques to minimise churn and maximize Customer Lifetime Value (CLV)
• Optimising onboarding experiences to drive early engagement and retention
• Leveraging data to predict and prevent churn before it happens
• Creating personalised engagement strategies that foster lasting customer relationships

• Building trust and transparency – how ‘click to cancel’ can help improve retention
• Reducing negative review and brand damage: the hidden costs of a difficult cancellation process

• Misallocating resources to infrastructure can hinder growth, costing merchants 10% in year-one revenue growth — a missed opportunity that compounds into a 61% growth over five years when resources are strategically redirected.
• For subscription leaders, the decision to build or buy is a pivotal one. However, new technology means more flexibility, and a growing trend has been forming — dubbed the “buy then build framework.”
• In this fireside chat, Ordergroove sits down with YuMOVE’s CTO, Amit Dattani, to explore how he approached this critical decision, the challenges he faced, and the strategies that enabled his team to accelerate growth, innovate quickly, and maximize profitability.

• Leveraging behavioural data to identify churn signals early and implement proactive retention strategies
• Designing personalised upgrade paths and milestone rewards that acknowledge customer loyalty
• Building community through exclusive content, events, and subscriber-only perks that strengthen emotional connections

• Identifying and capitalising on critical touchpoints where customers are most receptive to engagement
• Breaking down organisational silos to deliver consistent, seamless interactions across all channels and departments
• Implement closed-loop feedback systems to continuously refine and improve customer experiences

• Explore how leading enterprises are turning one-time shoppers into long-term subscribers.

• Learn proven strategies for scaling subscription models across global e-commerce operations.

• Hear how Recurly and Beatport are leveraging data, personalization, and retention tactics to drive sustainable growth.

• Understand the balance between acquisition, engagement, and churn reduction at enterprise scale.