The Rule of One: One Offer, One Promise, One Path to “Yes”

17 Jun 2026
1. Consumer, Retail & Lifestyle
Why churn often starts long before cancellation flows. Kunle Campbell shows how simplifying your proposition — one clear offer, one clear value promise, and one easy journey — sets the foundation for stronger retention and higher lifetime value.
Speakers
Kunle Campbell
Kunle Campbell, Author and Founder - CONCIOUS COMMERCE