The B2B Service Layer: How Consumer Media Brands Build New Subscription Revenue

17 Jun 2026
3. B2B Products and Services

This panel explores how brands like The Economist and others build enterprise products and services on top of their consumer businesses. From intelligence to tools, and subscriptions to memberships, our panelists share what it takes to package, price and sell those offers without diluting the core brand.

Moderator
Dhiren Patel
Dhiren Patel, Senior Marketing Growth Leader
Speakers
Leon Saunders Culvert
Leon Saunders Culvert, President & Managing Director - THE ECONOMIST GROUP