Trust as Currency: Building Loyalty When Information Is Polluted

17 Jun 2026
3. Loyalty

When every brand claims authenticity and AI floods channels with content, trust becomes the differentiator. This panel examines how subscription businesses earn and protect customer trust through transparent communication, reliable delivery on promises, and consistent value. Learn what drives loyalty when customers are sceptical, distracted, and one click away from leaving.

Moderator
Greg Piechota
Greg Piechota, Researcher-In-Residence - INTERNATIONAL NEWS MEDIA ASSOCIATION (INMA)
Speakers
Andy Wilson
Andy Wilson, Head of Subscriber Retention - DAILY MAIL