When Trust Becomes The Product

17 Jun 2026
2. Media & Entertainment

In a world of AI slush and misinformation, , trust in news brands has become and will remain one of the strongest drivers of subscription intent and long-term retention. This panel explores how leading news publishers build confidence and trust throughout the subscription lifecycle.

Moderator
Abi Spooner
Abi Spooner, Strategy Partner - ATLAS
Speakers
Andy Wilson
Andy Wilson, Head of Subscriber Retention - DAILY MAIL
Victoria Mead
Victoria Mead, Head of Acquisition - THE TIMES AT NEWSUK