The Economics of Loyalty

17 Jun 2026
1. Consumer, Retail & Lifestyle

Our panel breaks down the commercial levers behind loyalty performance. How targeted value lifts spend without eroding margin, how loyalty data shapes pricing and proposition decisions, and how to measure impact beyond points and redemption rates. Clear lessons for any business building recurring revenue and customer lifetime value.

Moderator
Chris Ward
Chris Ward, Chief Revenue Officer - THE RIVER GROUP
Speakers
Julie Marie Hauerberg
Julie Marie Hauerberg, Head of Loyalty - MATAS
Alice Wainwright
Alice Wainwright, Co-Founder - RISE COFFEE BOX
Guy Smith
Guy Smith, Head of Marketing - BOOTS OPTICIANS