Don't Mop the Floor to Fix a Leaking Roof: Why Email Won't Solve Your Member Churn Problem.
Asking email to fix your churn problem is like mopping the floor to fix a leaking roof. Email is a communication layer, not a problem solver, so when the engine underneath is broken, even the best sequences are just noise. This session identifies where your churn actually lives and what to do about it. Find out which part of your roof needs fixing.
