Hybrid Models: Membership vs. Replenishment

17 Jun 2026
2. Membership

The most successful DTC brands are moving toward a hybrid approach. This blends "Replenishment" (getting the same coffee every month) with "Membership" (paying for access, free shipping, and exclusive drops). Amazon Prime-style perks for DTC brands. How to charge for "access" rather than just "stuff."

 

Speakers
Alice Wainwright
Alice Wainwright, Co-Founder - RISE COFFEE BOX
Michael Vachon
Michael Vachon, Founder - CITIZENS OF SOIL