Strategic Bundling: How Partnerships Unlock New Audiences and Revenue

17 Jun 2026
2. Media & Entertainment

Media brands are increasingly building distribution through strategic partnerships - from telco bundles and platform aggregation to multi-service packages. This panel explores how leading organisations design partnership economics that expand reach while protecting brand value and customer relationships. What makes a partnership worth doing, and how do you structure deals that work for both sides?

 

Moderator
Abi Spooner
Abi Spooner, Strategy Partner - ATLAS
Speakers
Greg Piechota
Greg Piechota, Researcher-In-Residence - INTERNATIONAL NEWS MEDIA ASSOCIATION (INMA)
Craig Niven
Craig Niven, Founder and Subscriptions Expert - FILDI