A three-angle session followed by Q&A.

From recommerce and livestreaming to modern High Street loyalty models, this threenote shows how brands are turning repeat engagement into higher lifetime value — without leaning on discounts as the default.

Circularity: Turning Recommerce and Rental into a Retention Engine
Drawing on senior retail leadership at brands including Lulu Guinness and URBN (Free People), John Sadeghipoor unpacks how circular models can behave like membership—creating repeat engagement, lowering reacquisition costs, and lifting customer lifetime value.

Live Shopping Meets Loyalty: Turning Streams Into Subscribers
Live commerce is moving from novelty to channel. Learn how brands use livestreaming to build trust, drive repeat purchases, and convert audiences into members through content, community, and exclusive value.

The High Street Retention Playbook: Making Loyalty Feel Like Value (Not Discounts)
Discounting is easy. Durable loyalty is harder. In this threenote, a major UK High Street brand shares how it’s strengthening customer lifetime value through repeatable value delivery — from service and experience to smarter engagement and benefit-led loyalty. Practical lessons for brands looking to turn familiarity into frequency.