Recurring grows when brands get the fundamentals right: using data to drive retention, giving customers control instead of locking them in, and expanding value beyond the base subscription. In this threenote, our speakers share three practical angles on how to strengthen recurring income without chasing growth at any cost.

The threenote will be followed by a 15-minute Q&A with all three speakers.

The Retention Economy: Designing Revenue That Lasts
Recurring revenue is not about billing cycles. It’s about building systems that make customers stay. As acquisition costs rise and switching becomes effortless, subscription brands are rethinking what truly drives durability — emotional connection, intelligent data use and customer agency. This opening session sets the commercial context for how modern subscription businesses build revenue designed to endure.

Content as a Moat: Building Community and Belonging That Drive Recurring Revenue
Acquisition is expensive. Switching is easy. Retention is everything. John Burke, Founder of Craft Gin Club, explores how community, built through content, storytelling and shared identity, becomes a commercial moat in competitive subscription markets. A focused look at how subscription brands extend lifetime value, reduce churn and protect margin by building belonging, not just benefits.

AI, Zero-Party Data and Hyper-Personalisation
As third-party cookies disappear, subscription data becomes increasingly valuable. Subscriptions provide a logged-in environment where brands collect both behavioural data (what customers do) and zero-party data (what customers tell you they want). Brendan Coelho explains how leading brands use AI to turn this data into hyper-personalised experiences - transforming subscriptions from recurring transactions into personalised concierge services.

Live Shopping Meets Loyalty
Live commerce is moving from novelty to loyalty channel. Learn how brands use livestreaming to build trust, drive repeat purchasing, and turn attention into customers who come back again.