Three perspectives on how modern media brands turn attention into habit, and habit into paid loyalty. Followed by Q&A.

From participation-driven gaming to next-gen streaming and purpose-led subscriber models, this session explores what’s driving retention in 2026.

Why Gaming Builds Better Subscriptions Than Traditional Channels Ever Did
Gaming sets the benchmark for subscriptions driven by participation. Drawing on leadership roles at Warner Music, Amazon and CNN, and his leadership investing in global gaming platforms at Griffin Gaming Partners, Tiago Correia unpacks the lessons other subscriptions businesses should apply from gaming.

Beyond the AI Buzzwords: How DAZN Turns Data and Hyper-Personalisation into Subscription Lifetime Value
A mere decade since launching in 2016, DAZN has grown to 20 million paying subscribers, 300 million viewers, streaming 100,000+ live events in the past year, generating $3.2 billion in revenues. Brendan Coelho shares how they turn customer data into personalised messaging at scale,  going beyond hype using AI to drive superior engagement and retention.

Publishing
Building Loyalty and Lifetime Value Through Purpose- and Values-Driven Subscription
The Guardian shows how purpose-led organisations build subscription models that last by aligning mission, ethics and customer values—driving loyalty, boosting retention and increasing lifetime value without relying on discounting.