We hear how service businesses drive repeat use, retention, and ongoing value — followed by audience Q&A.

As service businesses double down on subscriptions and memberships — and more brands add recurring service layers on top of products — we look at what keeps customers paying.

When Everything Becomes a Service
As more of the economy shifts from ownership to access, the winners won’t just be the businesses with the best features. They’ll be the ones that deliver value continuously, earn trust over time, and make customers feel looked after. What does the  Service Economy mean for your subscription business?

The Value Layer That Keeps Customers Paying
 In service-led subscriptions, retention is built after the sale — through onboarding, usage, and ongoing value delivery. This threenote looks at what the best businesses do to keep customers engaged between key moments like sign-up and renewal, and how to design value people actually feel month after month.

Pricing Strategies: Packaging and Price Architecture for Recurring Revenue
Pricing is one of the biggest growth levers in any subscription, membership or service-led business — and one of the easiest to get wrong. In this session, Rory Sweeney shares how leading organisations think about price positioning, packaging, and value-based pricing in practice, with a focus on protecting margin while driving conversion, retention, and long-term customer value.