Loyalty isn't built with points alone. It's built when customers come back because the value is clear, the experience feels reliable, and the brand becomes part of their routine. This threenote looks at three practical loyalty engines: circular models that create re-engagement loops, livestream shopping that builds trust, and gaming mechanics that drive sustained participation.

The threenote will be followed by a 15-minute Q&A with all three speakers.

Building the Next Generation of Loyal Customers
How do retailers connect with Gen Alpha and Gen Z before habits and brand loyalties are formed? This session explores engagement through gaming platforms, store experiences and product design while recognising the responsibility of reaching younger consumers.

Circularity as Loyalty: Recommerce, Rental and the Retention Loops
Recommerce and rental aren't just sustainability plays—they can drive repeat behaviour and strengthen retention. Drawing on senior retail leadership at brands including Lulu Guinness and URBN (Free People), John Sadeghipoor unpacks how circular models can behave like loyalty systems: creating re-engagement loops, lowering reacquisition costs, and lifting lifetime value.

The Future of Loyalty is Played, Not Earned
How to use game mechanics (streaks, challenges, badges, and "mystery unlocks") to keep customers opening your app or emails between purchase cycles.