Retention through Utilisation: Turning Experiences into Loyalty

17 Jun 2026
3. B2B Products and Services
National Trust is one of the UK’s biggest membership-based service organisations. Tom North shares what “retention through utilisation” looks like. He will share perspectives about designing and running membership services that drive repeat use, build loyalty over time, and turn members into advocates.
Speakers
Tom North
Tom North, Commercial Operations Director - NATIONAL TRUST