Team Alignment in Your Subscription Strategy

17 Jun 2026
3. Loyalty
When marketing, product, tech, and operations operate in silos, there is a real risk that it could jeopardise not only acquisition and retention, but also brand experience and growth. This session examines what it takes to align internal teams around subscription outcomes: the structural fixes, the communication shifts, and the incentive changes that turn fragmented departments into a commercial engine that drives sustainable recurring revenue and customer loyalty.
Speakers
Katrina Broster
Katrina Broster, Performance Marketing & Technology Director - FINANCIAL TIMES