Niche by Design: Turning Passionate, Special Interest Communities into Loyal Subscribers

17 Jun 2026
2. Media & Entertainment

Niche doesn’t mean small in ambition. This panel looks at how specialist streaming and sharply targeted podcast networks turn focused audiences into loyal subscribers. From curation and brand trust to habit-building and retention, our panelists unpack why scale is not everything and how “super-serve defined communities offer an excellent route to lifetime value.

Moderator
Craig Niven
Craig Niven, Founder and Subscriptions Expert - FILDI
Speakers
Helen Ward
Helen Ward, VP Growth - MARQUEE TV
Justine Salter
Justine Salter, Membership Director - GOALHANGER