SMG

SMG is the global leader in connected commerce marketing, responsible for trading more than £1 million in retail media daily. After successfully connecting brands with shoppers at the point of consideration and purchase for 15 years, they have evaluated over £1.25 billion of historic media investments to assist shopper marketers in making more informed investment decisions aligned with their objectives. SMG is home to the retail media network specialist Threefold, which currently operates five of the largest retail media networks, including Asda Media Network, Boots Media Group, and Morrisons Media Group. They also house the award-winning commerce media agency Capture, which specialises in delivering truly connected commerce campaigns for brand giants to improve ROI. Its technology platform, Plan-Apps, is the most widely used operating system for commerce and retail media optimisation in the UK. It is designed to help retailers grow and scale their omnichannel offerings.