SMG

SMG are the original pioneers of connected commerce marketing. For over 16 years, we have revolutionised the way brands and retailers connect with consumers, powering global brands and cultivating meaningful relationships with shoppers. We operate seven of the UK’s most sophisticated omnichannel media networks, including Boots Media Group, Co-op Media Network, Morrisons Media Group, LS Eleven Media Services, and Very Media Group.

Home to a world-class suite of commerce advertising capabilities, SMG is powered by cutting-edge technology. Plan-Apps, our proprietary technology platform, is the most widely used operating system powering commerce marketing and retail media in the UK, harnessing insights from £1.25B in historical media investments.
SMG is also home to Capture, the UK’s leading integrated commerce media agency, connecting brand and retail media to drive ROI across every stage of the marketing funnel. Capture work with an impressive roster of brand giants, including General Mills, Kellogg’s, and pladis.