Ed Garcia

Ed Garcia is a freelance subscription loyalty and retention expert with over 25 years' experience across publishing, membership and recurring-revenue businesses. Formerly Head of Loyalty and Retention at Immediate Media, and previously at Reed Business Information, he has led loyalty, CRM and retention strategies for brands including BBC Good Food, Gardeners' World, Radio Times, New Scientist and Farmers Weekly, among many others. He now advises publishers and subscription businesses on retention strategy, customer loyalty, engagement and lifecycle marketing.