2025 Speakers

Tom’s a strategist who sees social as the most exciting way to earn a role in the lives, communities and societies of the audiences we care about. Having built social and brand strategies for some of the worlds biggest brands, he’s more passionate than ever about the power of social to unlock long-term and sustainable growth. Ask him about decentralisation and the future of one-to-many marketing.

CJ has international experience deploying omni-channel social media campaigns for globally recognised individuals and brands. A forward-thinking social + digital creative with a natural flair to think out of the box using facts and figures to achieve results. The creative and social mind behind some of the most viral social led shows and campaigns in the UK.

Irene Muller, Marketing & Brand Director at Joolz, is transforming the stroller industry with
a focus on authenticity, relatability, and sustainability. She leads a purpose-driven brand that
supports parents by addressing the real-life challenges of parenthood while offering
beautifully designed, durable solutions.

As a keynote speaker at the social media conference, Irene will share how Joolz builds
meaningful connections through transparency and purposeful storytelling. By embracing the
paradoxes of parenthood—joy and exhaustion, love and frustration—Joolz has created a
relatable and inclusive narrative that resonates with parents worldwide.

Irene’s leadership has driven innovative campaigns, leveraging organic social media,
influencer collaborations, and a soon-to-launch Joolz community to foster loyalty and trust.
Her vision extends beyond strollers, championing a promising start for every child and
inspiring parents to embrace the realities of their journey with confidence.

As co-founder of Snug, Lauren disrupted the traditional furniture industry through a social-first, community-driven approach to growth. Snug bootstrapped to £30M annual revenue in under 3 years and was bought by a national £350M retailer. She is now building PiXEL, the UK’s first AI Influencer Talent Agency, bridging emerging generative AI with the creativity needed for modern campaigns. Lauren also consults with forward-thinking brands – from growing scale-ups to global retailers – developing customer-led brand strategies that cut through in a crowded market.

Over 12 years’ experience in social media and influence marketing, both for advertisers and agencies.

Laura Damm is a Senior Marketing and Communications Specialist with a Master’s degree in Business Information Management and a deep expertise in luxury marketing. With over four years of experience at global brands like L’Oréal and HUGO BOSS, Laura has developed and executed high-impact brand strategies, influencer partnerships, and PR campaigns that drive engagement and media visibility. At HUGO BOSS, Laura spearheaded a campaign celebrating individuality, leveraging talents and experiential marketing to increase media coverage by 300%. At L’Oréal, she coordinated the launch of various make-up and hair care ranges, focusing on influencer marketing and retail events. Passionate about the intersection of fashion, beauty, storytelling, and digital innovation, Laura has worked to build inclusive, purpose-driven campaigns that resonate with relevant audiences. She has always looked for ways to combine her professional work with her passion for community and empowerment. While at HUGO BOSS, Laura collaborated with an independent women’s network in Amsterdam to create networking sessions, featuring inspiring panelists who fostered deep, authentic conversations. These events went beyond traditional brand marketing, creating meaningful interactions that strengthened consumer trust and loyalty. At this conference, she will share insights on building authentic brand narratives, navigating the evolving social media landscape, and crafting PR strategies that drive real impact.

A career that began during lockdown by creating a viral video has evolved into a social media success story. Starting as a freelancer crafting content for small businesses, Freya then built a reputation for impactful campaigns, leading to a role with a social content agency. There, she worked with renowned brands like John Lewis, Estée Lauder, Charlotte Tilbury, GHD, Google, and Barclays, turning briefs into bold, results-driven campaigns.

Now at lastminute.com, the focus is shaking up the travel industry by bringing to life a social media strategy designed to cut through the noise. By blending creativity, boldness, and data-driven insight, they’ve redefined how a brand can drive awareness and reach, earning spikes of attention that stand out in an oversaturated feed.

In her spare time, she creates eye-catching transition reels for her own social accounts, experimenting with trends and keeping her creative edge sharp. 

Carla is an award-winning Digital Marketer who has spent the last 9 years at Cineworld Cinemas, looking after the Content Marketing Strategy across Social Media, Influencers, Video, and the Cineworld blog. She also leads on CRM, Email Marketing, and Digital Advertising, with support from her incredible team of direct reports, as well as supporting the Ecommerce and Digital Product teams with website marketing and mobile app updates.

In her limited spare time, Carla has a voluntary second full-time job as mother to a brilliant little boy. It’s a very hands-on role with a steep learning curve, and a trainee who needs a lot of support, but it’s her favourite job so far!

For me, the most important element of a highly engaging ad is the creative. I’m passionate about content creation and would love to bring my knowledge and expertise to help others craft ads that truly convert.

Isabel Romero is the CMO and Global Head of Marketing at Metricool. She has been working in digital marketing and SEO for more than 20 years. With 9 years in the company, Isabel was the first to join the founders, contributing decisively to Metricool’s growth since its foundation. She currently leads the international marketing team, developing strategies in digital channels, communication and creativity, as well as managing the expansion into new markets.

As a speaker, mentor and trainer in various marketing schools, Isabel stands out for her ability to transform complex concepts into accessible and applicable ideas, always with the intention of capturing the ideas in a close and practical approach. Her energy to “move mountains” and her ability to turn a team into a family are her hallmarks. Passionate about marketing and social media, Isabel inspires others to keep growing and face new challenges with confidence and determination.

For the past 14+ years, I’ve worked across social media, brand strategy, and community building—helping businesses stay relevant, human, and growth-focused.

Over the last six years, I’ve worked as a senior independent strategist for one of Belgium’s largest retail groups—owning strategic responsibility for large-scale digital budgets and contributing to long-term brand and growth decisions across multiple entities.

My role isn’t to make content—it’s to define what matters. I identify patterns in human behavior, decode cultural shifts, and translate them into frameworks that guide platforms, communication, and investment priorities.

I’m also exploring how user-generated content can evolve—beyond influencer culture, toward scalable, strategic ecosystems powered by real people and real moments.

Hi I’m Dayana! I’m a social media manager with over three years of experience. I’ve had the chance to work in some really fun industries, from fitness and beauty to hospitality and recruitment. Along the way, I’ve developed growth strategies, built engaging social media accounts, and created content that connects with audiences in meaningful ways.

A creative, passionate and motivated freelance Social Media Producer – currently creating social video content and channel management for the Premier League, Arsenal FC and Tottenham Hotspur FC. The Premier League channels have a combined 213.8 million followers. Arsenal with 107.3 million followers and Spurs with 96.8 million followers.

Naomi brings 9 years of industry experience in the social media and influencer space. Working for both brand and agency, her move to CLOUD NINE over 3 years ago sees her leading the global team for all things social and influencer, from strategy through to execution (and everything in between) for the global haircare brand. Launching CLOUD NINE as the first hair electrical brand on TikTok Shop back in 2023.