• What’s driving brand visibility in a world where algorithms decide the shelf
• Turning data into competitive advantage to win digital discovery
• Smarter spend: Optimising media, promotions and retailer investment for measurable growth
• Strategies to unlock sales in an increasingly crowded and price-pressured market

• Mapping how shoppers move fluidly between physical stores, retail media, search and social
• Using data integration to personalise experiences across every touchpoint
• Aligning retailer, brand and media strategies to remove friction from the path to purchase
• Measuring impact: attributing sales and loyalty across hybrid journeys and channels

• Understanding evolving shopper needs and identifying untapped category demand
• Using data-led category vision to shape merchandising, assortment and innovation
• Collaborating with retailers to drive incremental sales, not just brand share
• Leveraging pricing and promotions to ensure profitable growth

Join us to explore the latest findings from this year's FMCG Instore and eCommerce report on the trends, innovations and platforms reshaping the industry. Our expert panel unpicks our insights to determine how brands can thrive in the wake of AI-driven search, marketplace domination, and the rise of retail media networks.

• From disruptive challenger to category leader, how one brand built cult-like consumer demand by sharpening brand focus and accelerating distribution
• The playbook for scaling a challenger brand seamlessly across online and physical retail without losing brand edge

• Explore how brands are using smart in-aisle technologies to capture shopper attention at the moment of decision
• Turning real-time data and interactive touchpoints into higher engagement and conversion
• What measurable in-store impact looks like when tech, insight and execution align

• Exploring how AI is reshaping the path to purchase, transforming discovery, decision-making and loyalty
• Examining how the next generation of AI will redefine consumer expectations, behaviour and brand interaction
• Identifying the opportunities, and risks, for brands as AI becomes the primary interface between shoppers and commerce

 

• Understanding how digital visibility impacts discoverability, conversion and brand performance
• Using digital shelf analytics to spot gaps, opportunities and retailer-specific growth levers
• Optimising pricing, promotions, content and availability based on real-time shelf signals

 

• Understanding how evolving marketplace models are reshaping FMCG growth, visibility and brand control
• Winning attention and conversion in crowded digital shelves through smarter assortment, pricing and activation
• Building scalable marketplace strategies that drive incremental sales 

 

• Evaluating the digital touchpoints that are the most reliable predictors of instore performance
• How does digital content performance play in shaping stronger in-store messaging or activation?
• How can brands use real-time digital insights to drive better retail conversations and unlock offline growth?

 

This panel will examine how to stand out when all three models collide in the same aisle - both physical and digital. How can brand create desire, secure visibility and maintain loyalty as the competition continues to grow. What is driving consumer decision-making - from discounters, premiumisation, FOMO - we'll explore how brands are winning hearts, minds and pounds as the battle for the basket intensifies.

• Blending online and offline formats so shoppers can browse and buy whenever and wherever they choose
• Uniting retail media, omnichannel strategy and creative to drive performance at every touchpoint
• Building a connected operating model that aligns data, teams and investment for scalable growth