In a fast-paced digital world, brands must stay culturally relevant and responsive to audience interests to capture attention and drive loyalty. This session will explore how to market effectively at the speed of culture, with a focus on balancing the high-risk, high-reward nature of influencer marketing and achieving measurable success in social commerce.

Join us as we explore how to generate more value and growth for your business through data driven insights. We’ll look at how brands could unlock the whitespace opportunity and how to work with retailers from strategy, planning, execution and measurement. We’ll also share real life examples of getting supplier collaboration right with Tesco.

The fast-moving consumer goods (FMCG) and Consumer Packaged Goods (CPG) market is at a pivotal point in Europe. With shifting consumer preferences, economic uncertainty, and the rapid evolution of digital platforms, the retail landscape is being reshaped across both physical stores and digital channels. This session explores these seismic shifts; from the rise of challenger and direct-to-consumer (DTC) brands to the growing power of online marketplaces and mobile shopping. It also examines how in-store experiences are evolving through retail media, data integration, and shopper marketing. Join us for actionable insights into how FMCG and CPG brands can thrive by connecting digital and in-store strategies to meet the changing behaviours of European consumers.

In today’s omnichannel world, consumers are constantly immersed in a multi-dimensional ecosystem of brands, products, and platforms. A shopper who purchases a product in-store may later explore a competitor’s offering online, making it crucial for brands to create a seamless, integrated experience across all touchpoints. But what does your brand ecosystem look like? Understanding how consumers interact with your brand whether through retail, e-commerce, call centres, digital ads, or marketplaces – is the key to staying relevant and top-of-mind. In this session, we’ll explore how NESCAFÉ Dolce Gusto successfully built a unified omnichannel strategy in the U.S. market, leveraging boutiques, eRetailers, and digital platforms while maintaining brand consistency, voice, and identity.

Join us to uncover how you can turn fragmented channels into a powerful, interconnected brand experience

Brands continue to seek more innovative and fun ways to unleash the power of tech to create deeper, more personalised customer experiences on an emotional level. In this panel, we’ll explore how our panellists are transforming engagement, enhancing personalisation, and driving brand success in increasingly creative and exciting approaches, and consider the drawbacks of using tech from previous experience.

The rise of Retail Media and Data Collaboration has changed the way brands and retailers approach the value of their data. Numberly, a renowned marketing technologist agency with awarded expertise as a trusted third-party operator in brand-retailer collaborations, will be joined by L’Oréal UK and Ireland Chief Digital & Marketing Officer, Laetitia Raoust, to explore the best latest use cases in brand-retailer data collaboration. Join this session to discover how leading brands and retailers are leveraging trusted third-party support to unlock new opportunities and value.

In this session I will share how Andrex has made our mission to become the brand that confronts people’s bathroom hang-ups and adopt healthier hygiene habits, moving the category from commodity to considered through our creative and data strategies, focussing on choosing the right path to purchase through retail media.

European consumers are evolving, becoming more selective and mindful in their purchasing choices. They’re prioritising ethical sourcing, environmental sustainability, and product quality, while expecting seamless, personalised experiences across a growing number of channels and platforms. This session will explore how brands and retailers can navigate this complex landscape, balancing convenience with meaningful engagement to meet rising customer expectations. We’ll examine successful strategies and actionable insights on how to deliver experiences that resonate with today’s conscious consumer and keep brands competitive in a rapidly shifting market where challenger brands continue to dominate.