Retail MediaX II Sponsors

Salesforce

Accelerate retail transformation in a digital-first world with Salesforce. Unite teams around a 360-degree view of every customer at every touchpoint. Empower your associates with tools and insights to stay connected and inspired. Deliver personalized experiences your customers expect to build lifetime loyalty. Salesforce brings retailers and shoppers together.

Mirakl

Mirakl is the global leader in platform business innovation. Mirakl’s suite of solutions provides enterprises with a transformative way to drive significant growth and efficiency in their online business. Since 2012, Mirakl has been pioneering the platform economy, empowering retail and b2b enterprises with the most advanced, secure and scalable technology to digitize and expand product assortment through marketplace and dropship, improve efficiency in supplier catalog management and payments, personalised shopping experiences, and boost profits through retail media. Mirakl is trusted by 450+ industry-leading businesses worldwide including Macy’s, Decathlon, B&Q, Kroger, H&M Group, Superdrug and ASOS. For more information: www.mirakl.com.

Mediarithmics

Mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionise growth by re-architecting consumer engagement at scale. We power real-time marketing personalisation, cookieless audience monetisation and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetisation, product and data teams to action insights to create more compelling customer experiences.

Since 2013, mediarithmics has partnered with some of Europe’s most forward-thinking businesses, including Channel 4, Fnac-Darty, Havas Media, Orange Advertising, TF1, Canal+ and many more. In 2023 we acquired Easyence to strengthen our ability to connect retail and media and improve revenue performance for clients.

Criteo

Criteo (NASDAQ: CRTO) is the global commerce media company that enables marketers and media owners to drive better commerce outcomes. Its industry leading Commerce Media Platform connects thousands of marketers and media owners to deliver richer consumer experiences from product discovery to purchase. By powering trusted and impactful advertising, Criteo supports an open internet that encourages discovery, innovation, and choice. For more information, please visit www.criteo.com.

Catalina

Catalina stands at the forefront of in-store activation, a field where we have innovated for 40 years by delivering meaningful value to shoppers, while helping hundreds of the world’s retailers and thousands of brands drive incremental growth in key categories and shopper segments, expand baskets and build loyalty.

Our in-store technologies, including advanced colour printers and innovative print-on-receipt capabilities, consistently deliver measurable increases in retail sales and customer engagement for our partners. These solutions have been pivotal in consistently driving 1-2% of total sales for our retail partners.

In fact, our expertise extends beyond our renowned printed coupon solutions. We are a dynamic, global leader in retail marketing, adept in various channels including digital, TV, and data services. Catalina’s Omnichannel Managed Media portfolio includes full-funnel marketing solutions that craft highly targeted custom audiences; deliver precisely personalised messages across in-store and online, optimise campaigns inflight and provide closed-loop measurement.

We continuously invest in machine learning and AI enhancements to our personalisation technology to enhance campaign performance, while ensuring the protection of each shopper’s right to privacy. Our commitment is to uphold the highest standards of data protection and governance, information security and compliance, ethics, and industry certifications.

At the core of our proposition for Sainsbury’s is our world-leading, cloud-based Catalina Marketing Platform (CMP), the driving force behind our in-store activation solutions, providing unparalleled speed, flexibility, and accuracy in delivering tailored customer engagements, including personalised ads, offers, incentives and reminders that engage shoppers. Our platform is designed to seamlessly integrate with your in-store and online operations, ensuring minimal disruption while maximising impact.

Our customer first philosophy is at the heart of our strategy, and our flexible, scalable approach provides options to explore our wider range of global marketing solutions as your business requirements evolve.

IAB Europe