The advertising unit called ‘sponsored product’ or ‘sponsored search is still the #1 in Retail Media.
But the way people use search bars is changing. Instead of typing a few basic keywords, shoppers are increasingly entering full, conversational queries that reflect how they might speak to a real person.
To meet this shift, retailers must consider search in a new light – one that supports both keyword-based and natural-language inputs while still delivering accurate results for traditional queries. This panel will work through how we should thing about Sponsored Products as a capability that needs to evolve with how shopper shop.