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Agentic Commerce: Threat, Opportunity or Both for Retail Media?
Agentic Commerce has the potential to change shopper experiences and impact retail media growth. This session is for brands and retail media networks who with to understand:
- Whether agents can become a new demand channel or disintermediate retail media networks
- The implications for sponsored search, which still drive the majority of retail media revenue
- How must retail media measurement, bidding and monetisation models fundamentally change?
- Whether agents can become a new demand channel or disintermediate retail media networks
- The implications for sponsored search, which still drive the majority of retail media revenue
- How must retail media measurement, bidding and monetisation models fundamentally change?
Moderator
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