Agentic Commerce: Threat, Opportunity or Both for Retail Media?

14 May 2026
3. Innovation & Technology
Agentic Commerce has the potential to change shopper experiences and impact retail media growth. This session is for brands and retail media networks who with to understand:
- Whether agents can become a new demand channel or disintermediate retail media networks
- The implications for sponsored search, which still drive the majority of retail media revenue
- How must retail media measurement, bidding and monetisation models fundamentally change?
Moderator
Ben Penrose
Ben Penrose, Founder - STRIQE
Speakers
Mark James
Mark James, VP, Head of EMEA - PACVUE

Sponsored by:

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