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Agentic Commerce Decoded: Where Should Retailers and Brands Place Their Bets?
AI agents are beginning to shop, search and make decisions on behalf of consumers, ushering in the era of agentic commerce. This panel cuts through the hype to explore what agentic commerce really means for retail media today. We’ll unpack the technologies, data and capabilities businesses need to become “agent-ready”, examine the growing influence of major platforms, and discuss how brands and retailers can maintain customer trust as AI plays a bigger role in purchasing decisions.
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