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Turn Real Attention into Real Results with Event OOH
Retail media doesn’t just live on screens and sites – it’s happening in the real world, at the moments that matter most. In this session, JCDecaux will show how event‑focused and retail OOH in environments like rail stations, Tesco stores and malls can be planned and measured as full‑funnel retail media, sharing Brand Impact results from campaigns such as Berghaus and Superman that drove significant uplifts in brand metrics, web sessions, revenue and ticket sales.
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