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Creating New Value with Retail Media: Should Retail Media is moving beyond 'selling ads' to 'creating more value' for brands and for shoppers?
This session looks at how retailers use first-party data improve the shopper experience, strengthen loyalty, increase lifetime value, and improve decisions across trading, marketing and product. And it tackles the trade-offs of how to grow retail media revenue without more ad load or a poorer shopping experience.
Speakers
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