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From Screens to Sales: Building a Retail Media Network from Scratch
In this session, Christian Skaarud shares Coop Norge’s journey of launching a retail media network from the ground up. From deploying in-store screens to using sensor technology to capture real-world impressions, Christian will explore how they have built a measurable and scalable proposition.
The session will also examine how loyalty data sits at the heart of their strategy, powering audience targeting, enriching campaign insights, and enabling closed-loop measurement.
