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Insights to Impact: Proving the Value or Retail Media Data
1st party shopper data is one of the most powerful assets in retail media. But how does it drive growth? With fragments customer journeys, multiple touchpoints and competing attribution models, proving impact from insight has become more complex than ever. This session tackles the practical reality od turning insight into action by connecting behaviour, intent and context signals to smarter audience activation. We will also explore how brands annd retailers collaborate on share insights and planning to deliver impact.
