Insights to Impact: Proving the Value or Retail Media Data

14 May 2026
2. Impact & Performance
1st party shopper data is one of the most powerful assets in retail media. But how does it drive growth? With fragments customer  journeys, multiple touchpoints and competing attribution models, proving impact from insight has become more complex than ever. This session tackles the practical reality od turning insight into action by connecting behaviour, intent and context signals to smarter audience activation. We will also explore how brands annd retailers collaborate on share insights and planning to deliver impact.
Speakers
Mrunal Bhagat
Mrunal Bhagat, Retail Channel Specialist - PEARSON
Jack Johnson
Jack Johnson, Head of Retail Media & Data - OCADO RETAIL