Supercharging Retail Media through Collaboration
Retail Media’s evolution demands new ways of collaboration between brands and retailers, shifting from traditional supplier-customer dynamics to partnerships that are both suppliers and customers of each other. Dean Harris, Head of Co-op Media Network, will explore three strategies to supercharge growth:
- Leveraging retail media as a marketing catalyst,
- Breaking down silos for seamless integration, and
- Fostering early collaboration for stronger campaigns
KEYNOTE PRESENTATION
