From retailer to media powerhouse: A new model for Retail Media Networks

13 May 2025
2. Impact & Performance

This session explores how retailers are evolving into full-fledged media platforms, leveraging their customer data, store networks, and digital assets to offer brands unmatched precision in targeting and engagement. Join us to uncover the strategic transformation behind this shift — and what it means for the future of retail, advertising, and consumer experience.

KEYNOTE PRESENTATION

Speakers
Kina Demirel
Kina Demirel, Managing Director - MIMEDA