Redefining Retail Media from Efficient Launch to Rapid Scale

13 May 2025
3. Innovation & Technology

Ready, set, launch! Join BCG, Rakuten and Mirakl Ads to explore how to launch and scale a powerful Retail Media program. Discover how next-gen Retail Media helps retailers deliver an optimized experience to their customers, offer a full-funnel proposition to brands, and unlock incremental budgets, with scalability and innovation. This insightful discussion will feature BCG’s latest insights based on 100+ retailers and 40+ brands worldwide and Rakuten’s expertise as eCommerce and retail media pioneers.

KEYNOTE PRESENTATION

Speakers
Daniel Gospodinov
Daniel Gospodinov, Principal - BOSTON CONSULTING GROUP
Kelly Gow
Kelly Gow, VP Advisory Program - MIRAKL
Kristina Raptovaia
Kristina Raptovaia, Head of Partnerships & Advertising / Retail Media - RAKUTEN